Strategist

• Own execution, performance, and growth of programmatic media within the assigned book of business
• Tie programmatic efforts to clients’ broader business goals
• Collaborate with account leadership to develop and evolve programmatic strategy within the broader media mix
• Own reporting, campaign optimizations, client communication, and execution of programmatic media activations
• Work with specialists, planning teams, marketing sciences, and account teams to develop and execute strategies
• Create and onboard programmatic accounts and campaigns within self-serve DSPs
• Manage campaigns across mobile, display, video, CTV, DOOH, and audio channels
• Identify audience and data partners for addressable campaigns
• Curate and negotiate media inventory with priority vendors and networks
• Lead programmatic client communications as subject matter expert
• Monitor account pacing documentation, accounting requirements, and deliverable tracking
• Collaborate with marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
• Monitor campaign KPIs through reporting tools
• Deliver weekly campaign insights and analysis to the lead strategist
• Own department operations such as trafficking, pixel creation, and A/B test setup
• Employ AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem for departmental work
• Manage a range of 7–8 accounts, maintain below 10% client churn, meet client spend thresholds and performance benchmarks, and complete 100% of client deliverables

Programmatic Media Strategist

• Work alongside the Deployments team to map clients' business processes end-to-end
• Build ROI models and presentations that make the business case for each deployment
• Translate business requirements into clear technical specifications for the engineering team
• Coordinate implementations, ensuring the solution stays aligned with what the client actually needs
• Own the client relationship during deployment, unblocking access, data, and decisions
• Support the expansion and growth of enterprise accounts
• Act as a credible presence in front of client stakeholders, including senior and C-level stakeholders

Strategist jobs in Colombia

Programmatic Media Strategist

Deployment Strategist