Strategist

• Shape experimentation strategy to support business and growth objectives
• Lead high-impact, cross-functional experimentation initiatives
• Lead advanced, multi-source Empower analyses to anticipate customer trends and influence strategic decisions
• Apply advanced analytical and modeling techniques to complex business problems
• Advise leaders on experimentation design, interpretation, and trade-offs
• Influence prioritization and decision-making through strategic insights
• Contribute to experimentation frameworks and best practices
• Represent experimentation expertise in cross-functional forums
• Communicate strategic insights to senior leadership

Strategist, Experimentation

• Develop and execute cross-channel campaign strategies across Programmatic, Meta, and Google Ads.
• Plan, build, and optimize Google Ads Search, Performance Max, and YouTube campaigns.
• Plan, build, and optimize Meta campaigns across Facebook and Instagram.
• Set up, run, and optimize programmatic display, video, and native campaigns.
• Implement, configure, and maintain Google Tag Manager deployments, including triggers, variables, tags, dataLayer configuration, and custom events.
• Set up, audit, and maintain Google Analytics 4 properties, including event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution.
• Conduct keyword research, audience analysis, and targeting strategy across Search, social, and programmatic channels.
• Monitor and optimize CTR, conversion rates, CPA, and ROAS.
• Write ad copy and provide creative direction.
• Collaborate with marketing and web development teams to optimize landing pages and conversion paths.
• Design and execute A/B tests for ad variations, audiences, creative assets, landing pages, and campaign strategies.
• Track and analyze campaign performance, generate regular reports, and provide insights and recommendations.
• Monitor industry trends, platform updates, algorithm changes, and paid media best practices.
• Monitor and manage budgets across Programmatic, Meta, and Google Ads.
• Collaborate with marketing, design, development, and data analytics teams.

Strategist jobs in India

Strategist, Experimentation

Cross Channel Performance Strategist