Strategy

• Liderar el diseño, implementación, ejecución y seguimiento de estrategias y campañas comerciales analíticas.
• Incrementar la penetración de clientes con crédito automotriz dentro de la base del banco.
• Optimizar la vinculación de productos e impulsar el crecimiento del negocio.
• Definir, desplegar y dar seguimiento a campañas enfocadas en crédito automotriz y productos afines.
• Analizar hábitos de consumo e información analítica para perfilar clientes y asociarlos con modelos de vehículos óptimos.
• Identificar y contactar a clientes con seguros de autos vigentes para proponer renovaciones con vehículos nuevos.
• Diseñar e implementar encuestas en el punto de compra para investigar la elección de marca e institución.
• Utilizar herramientas analíticas e Inteligencia Artificial para automatizar información, reportes y procesos de decisión comercial.
• Coordinarse con Analítica, BI, Producto, Riesgos y Marketing para asegurar el alineamiento y éxito de las iniciativas.

Consultor de Estrategia Comercial, Negocio Auto

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps
• Use data and performance insights to support agency growth and business decisions
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives
• Coordinate projects involving agencies, vendors, and internal stakeholders
• Evaluate lead-source and vendor performance and provide recommendations for optimization
• Support lead routing and distribution strategies to improve lead allocation and agency performance
• Prepare and communicate reports, analysis, and recommendations to stakeholders
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance
• Translate data and analysis into clear, actionable business recommendations
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness

Lead Strategy Manager

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps
• Use data and performance insights to support agency growth and business decisions
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify optimization opportunities
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership on agency growth priorities and initiatives
• Coordinate projects involving agencies, vendors, and internal stakeholders
• Evaluate lead-source and vendor performance and provide optimization recommendations
• Support lead routing and distribution strategies to improve lead allocation and agency performance
• Prepare and communicate reports, analyses, and recommendations to stakeholders
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance
• Translate data and analysis into clear, actionable business recommendations
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness