97th Floor

Manager

• Own and execute advertising strategies for complex, high-investment client accounts
• Align campaign structure, targeting, creative, and budgets across multiple channels
• Launch, optimize, and maintain $300K+ in monthly ad spend
• Collaborate with content marketers, designers, and account directors on creative and messaging
• Translate business objectives into data-driven ad strategy
• Build, launch, and optimize campaigns end-to-end
• Develop audiences, conduct keyword research, manage bidding strategies, test creative, track conversions, and pace budgets
• Lead client communication for advertising initiatives
• Explain strategy, results, tradeoffs, and recommendations
• Monitor platform changes and industry trends and test new features, formats, and channels
• Share insights and best practices with the broader team
• Improve internal playbooks, testing frameworks, and reporting standards

Advertising Manager

Associate

• Build advertising strategies with content marketers, designers, and account directors
• Identify the best messages and channels for target audiences
• Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and other platforms
• Conduct research to identify ideal keywords and target audiences
• Monitor accounts, perform A/B testing, and adjust advertising strategy
• Diagnose campaign performance issues and create corrective action plans
• Lead client communication regarding strategy, execution, and progress
• Learn clients’ business models and bottom-line factors to inform strategy decisions
• Stay current on marketing trends, economics, business strategy, and platform updates

Associate Advertising Specialist

Strategist

• Build advertising strategies with content marketers, designers, and account directors
• Identify the best messages and channels for target audiences
• Build and manage campaigns across Google, Meta, LinkedIn, Reddit, and other platforms
• Conduct research to identify keywords and target audiences
• Monitor accounts, conduct A/B testing, and adjust campaign strategy to achieve advertising results
• Lead client communication about strategy, execution, and progress
• Learn clients' business models and bottom-line factors to inform strategy decisions
• Diagnose campaign performance issues and create corrective action plans
• Apply new information and training to client accounts
• Keep strategic and technical knowledge current across marketing trends, economics, business strategy, and platform/channel updates

Advertising Strategist

Content Marketing Manager

• Participate in weekly training sessions
• Support client and internal projects under specialist guidance
• Assist with research, analysis, and reporting
• Contribute to brainstorming, problem-solving, and strategy discussions
• Complete assignments tied to the chosen specialty
• Search track: conduct organic and AI keyword/query research, complete on-page optimization, and perform competitor and SERP analysis
• Advertising track: conduct keyword research, audit advertising accounts, recommend improvements, upload ads, and assist with performance reporting
• Content track: optimize content for organic and AI search results, build landing pages, CRO assets, and ad copy, and monitor content performance

Advertising Manager

Associate Advertising Specialist

Advertising Strategist

Marketing Intern – Search, Advertising, Content Track