Demonstrates expertise in developing and executing regional marketing strategies within the pharmaceutical industry, with a strong focus on collaboration, stakeholder engagement, and compliance with industry regulations.

Highest-signal resume keywords

Regional Marketing Strategy DevelopmentCross-Functional Team CollaborationStakeholder EngagementMarket Analysis and InsightsPharmaceutical Regulatory Knowledge

About the role

Key responsibilities & impact

Collaborate with cross-functional AbbVie teams to develop and execute regional marketing strategy
Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Directly supervise two or three Regional Marketing Managers
Represent AbbVie Marketing to External Experts and develop relationships for insight generation
Lead projects through the promotional review process
Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and recommend brand optimization opportunities
Provide market insights for strategy, resource optimization, and tactic development
Partner with field leadership to optimize marketing strategy execution
Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence
Coordinate external vendors and internal departments, including Legal, Regulatory, Medical Affairs, Compliance, and IT
Build relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional engagement plans and execute stakeholder tactics
Connect Integrated Brand Teams to collaboration opportunities in compliance with industry standards

Requirements

What you’ll need

Bachelor’s Degree
Previous experience in sales, sales management, or marketing
At least 2 years of experience in Immunology (preferred)
Travel up to 75% of the time, including some evenings and weekends
Mastery of verbal and non-verbal communication and presentation skills
Experience working with integrated, cross-functional teams
Ability to influence without direct authority
Ability to navigate a field- and headquarters-based matrix organization
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting pharmaceutical products

Benefits

Comp & perks

Paid time off (vacation, holidays, sick)
Medical, dental, and vision insurance
401(k)
Long-term incentive programs
Travel opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBudget ManagementPromotional Review ProcessBrand OptimizationMarket Insights Analysis

Soft Skills

Verbal CommunicationNon-Verbal CommunicationPresentation SkillsInfluencing SkillsAdaptability in Fast-Paced Environments

Industry Keywords

ImmunologyPharmaceutical MarketingCompliance StandardsExternal Expert RelationshipsIntegrated Brand Teams