Ardoq

Product Marketing

• Own internal enablement and communications for Sales, Customer Success, and other stakeholders
• Keep stakeholders informed of updates, releases, and changes
• Maintain the Launch Tracker and Feature Matrix as trusted records of product releases
• Produce the product newsletter
• Refresh release decks, the Brag Book, and sales slides as products and features change
• Partner with Product, Sales, and Marketing to gather accurate input
• Keep enablement content aligned with go-to-market priorities
• Coordinate content and delivery for internal enablement sessions
• Identify and remove or tighten manual steps in newsletters, trackers, and content refresh cycles
• Chase down shipped updates and add them to the Feature Matrix
• Rewrite newsletter sections for Customer Success Managers
• Identify and correct outdated sales deck content

Product Marketing Manager

Performance Marketing

• Orchestrate integrated, multichannel B2B campaigns across content, digital, paid media, social, PR, field, product marketing, and brand
• Translate business and commercial goals into insight-led campaign strategies and creative briefs
• Own campaign timelines, critical paths, budgets, and delivery trade-offs
• Coordinate Sales, Product, Brand, marketing specialists, and external agency partners
• Define KPIs and attribution before launch
• Monitor live campaigns, optimize in-flight, and report results and recommendations to senior leadership and the CMO
• Manage campaign spend and dependencies to launch on time, on budget, and on target
• Collaborate with BDR leadership on campaign communications
• Present campaign performance and weekly changes to the CMO

Product Marketing Manager

Integrated Campaign Manager