BASIC Research

Performance Creative Strategist

BASIC Research
Posted 10/19/2026full-timeRemote • Utah • United StatesJuniorMid-LevelWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing performance-driven creative for paid media, utilizing AI creative tools for image and video generation, and translating performance data into actionable insights. Strong writing skills for crafting engaging hooks and scripts, combined with effective communication and organizational abilities to manage multiple creative projects.

Highest-signal resume keywords
Performance-Driven Creative DevelopmentAI Creative Tools ProficiencyVideo Editing in CapCutData-Driven Creative InsightsStrong Writing Skills

About the role

Key responsibilities & impact
  • Create ads using AI image and video tools, from concept tests to polished statics and short-form video
  • Write short-form video scripts and scroll-stopping hooks for paid social, including UGC, creator-led, and voiceover formats
  • Collaborate with the in-house video editor to concept, cut, and iterate on video ads
  • Develop creative briefs for designers and agency partners, including concept, copy, visual direction, and messaging guardrails
  • Analyze creative performance and determine which messages to scale, refine, or retire
  • Balance iteration and innovation by scaling winning concepts and testing new angles
  • Organize creative production, ensuring assets are correctly named, tracked, and delivered on time
  • Monitor competitive and cultural trends in anti-aging, beauty, and wellness

Requirements

What you’ll need
  • 2+ years of experience developing performance-driven creative for paid media (Meta, TikTok, or similar)
  • Hands-on experience with AI creative tools for image and video generation
  • Comfortable editing in CapCut or similar
  • Able to translate performance data into actionable creative insights and new messaging directions
  • Strong writing skills for hooks, scripts, and messaging angles
  • Understanding of how creative impacts CTR, CPA, and conversion rate
  • Clear communication skills to brief designers, editors, and agencies
  • Organized, proactive, and able to manage multiple creative workstreams simultaneously
  • Genuine interest in beauty, wellness, healthy aging, and performance marketing

Benefits

Comp & perks
  • Remote work arrangement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creative Brief DevelopmentVideo Script WritingPerformance AnalysisCreative Production OrganizationUnderstanding of CTRUnderstanding of CPAUnderstanding of Conversion Rate
Soft Skills
Clear CommunicationProactive ManagementOrganizational Skills
Tools & Technologies
AI Image ToolsAI Video ToolsCapCut
Industry Keywords
Paid MediaMetaTikTokBeautyWellnessHealthy AgingPerformance Marketing