BLUE Communications

Account Manager

• Become the trusted day-to-day contact for clients across multiple accounts
• Translate agreed strategy into sharp tactical delivery
• Monitor delivery against KPIs and identify news hooks and thought leadership angles
• Lead client meetings and build relationships with journalists and industry influencers
• Produce client-ready drafts, press releases, pitches, by-lined features, media briefs and speaker abstracts
• Oversee client social media content and maintain each client’s tone of voice
• Mentor and develop Account Executives
• Delegate effectively, involve senior support when needed, and manage upwards to keep deadlines on track
• Act as a custodian of BLUE’s culture
• Deliver client events and webinars against agreed KPIs, including invitations, venue liaison, budgets and on-the-day delivery
• Identify commercial opportunities within accounts
• Contribute to new business pitches, proposals, brainstorms and BLUE’s profile and network

Client Services Representative

• Manage the day-to-day delivery, strategic direction, commercial health and delivery of projects and campaigns for retained and project-based clients
• Act as the principal link between clients and internal PR & Communications, Digital Marketing, Brand, Creative and Insight teams
• Project manage multi-channel work under tight media deadlines
• Translate high-level strategy and client briefs into actionable projects and plans
• Ensure outputs meet briefs and brand standards, coordinating reviews and approvals
• Monitor and report on campaign delivery against KPIs, project time, resource use and profitability
• Flag scope creep and drive efficiencies to maintain commercial viability
• Work with account and finance teams on time measurement, budget integration and approvals
• Lead client brief intake, clarifying scope, objectives, deliverables, timelines and budgets
• Manage internal workflows and coordinate creative, digital and PR teams
• Identify opportunities within retained and project-based client accounts
• Contribute to new business pitches, RFP proposals, marketing content and case studies
• Promote BLUE’s brand values, sustainability and excellence across the marine and energy sectors
• Guide the wider client services team on project and campaign best practice
• Participate in team meetings, brainstorming workshops and collaborative internal sessions

Client Services Manager – Projects and Campaigns

Account Executive

• Own the calendar of activity, WIP and client reporting, including BLUE's Impact Report template
• Track, collate, analyse and evaluate coverage
• Maintain correctly named, filed and formatted account documents using BLUE's brand templates
• Develop and sustain day-to-day client relationships
• Support the senior team with tactical delivery of PR strategy
• Monitor client and BLUE sector media and identify opportunities for client commentary and messaging
• Issue press releases and pitches to targeted contacts and follow up with key media by phone and email
• Own and maintain BLUE's core media lists and build journalist relationships
• Draft press releases, blogs, editorial content, speaker abstracts and media briefs
• Maintain client social media channels and proofread materials
• Monitor client and competitor social channels
• Support larger social content projects with BLUE's digital team
• Promote BLUE's brand values and contribute content for BLUE's LinkedIn, website and social channels
• Support general administration as needed
• Attend external networking events for professional development, brand promotion and commercial opportunity spotting