Demonstrates expertise in CRM and email marketing, particularly with Klaviyo, while effectively managing customer journeys and segmentation strategies. Proficient in performance analysis and A/B testing to enhance retention and reactivation efforts.

Highest-signal resume keywords

Klaviyo ExpertiseCRM ManagementA/B TestingFluent German (C1)Email Marketing

About the role

Key responsibilities & impact

Plan, implement, and optimize campaigns and automations using Klaviyo and ChatArmin
Develop targeted customer journeys for customers and partners
Manage segmentation, A/B testing, and performance analysis with a focus on retention and reactivation
Collaborate closely with Marketing, Design, Product, and Copywriting
Prepare briefs and provide sparring support for content, landing pages, and lead-generation campaigns
Manage CRM processes using HubSpot, Typeform, and Gorgias

Requirements

What you’ll need

At least 2 years of experience in CRM or email marketing (DTC or healthcare experience is a plus)
Excellent knowledge of Klaviyo
Initial experience with ChatArmin or WhatsApp marketing is desirable
You think in funnels, enjoy automation, and find pragmatic solutions
A strong balance of analytical thinking and creative instinct
Independent, hands-on, and proactive
Fluent German (C1) and good English
Bonus: Copywriting skills or an interest in health-related topics

Benefits

Comp & perks

Meaningful work: We help people with genuine health concerns
Exciting challenges: Technical, strategic, and content-related
Visibility and responsibility: You will make a real impact
Freedom and creative scope: Your ideas matter
Learning and collaboration: Work with experts in medicine, marketing, and product
Flexible working hours
Home office
Great team atmosphere
Dog-friendly office
Permanent employment contract

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingPerformance AnalysisSegmentationCustomer Journey DevelopmentAutomationA/B TestingCopywriting SkillsFunnel Thinking

Soft Skills

Analytical ThinkingCreative InstinctProactiveIndependent

Tools & Technologies

HubSpotTypeformGorgiasChatArminWhatsApp Marketing

Industry Keywords

DTCHealthcareLead GenerationContent Support