Girl Scouts of Greater Los Angeles

Community Manager

• Develop and execute recruiting strategies to increase awareness and participation in Girl Scouting
• Conduct in-person meetings, presentations, and networking with community organizations, corporations, schools, educators, faith-based institutions, and other constituents
• Secure adult volunteer participation through community cultivation, lead generation, and follow-up in assigned geographic areas
• Achieve recruitment targets supporting girl and adult membership goals
• Research market data and membership trends to design membership growth plans
• Create and implement membership recruiting marketing strategies
• Cultivate and organize communities to increase girl and volunteer leads
• Prepare action plans, schedules, and status reports
• Plan and implement recruitment activities and events
• Represent Girl Scouts of Greater Los Angeles at local events, fairs, and festivals
• Use the council’s customer relationship management system to pursue and convert leads
• Follow up on leads and referrals from field activity
• Track potential leaders through the onboarding process
• Maintain relationships with schools, school districts, community organizations, agencies, leaders, educators, and faith-based institutions
• Recruit Service Unit Recruiters and school organizers
• Work with troops to recruit members and meet minimum girl-capacity targets
• Provide professional customer service to internal and external customers

Community Engagement Specialist

Events

• Report to the Senior Director of Marketing and Communications
• Lead creative development and implementation of GSGLA marketing, communications, and signature event efforts
• Position GSGLA as the preeminent organization for girls and young women in grades K-12
• Develop brand and data-driven stories and consumer campaigns
• Drive brand development and storytelling across platforms
• Train executive leadership, senior management, staff, and members to represent the Girl Scouts Movement
• Develop, manage, and execute an annual strategic communications plan across traditional, broadcast, and digital media
• Evaluate communication strategies and implement improvements
• Provide innovation and competitive insight across communication and branding vehicles
• Develop and maintain council messaging and implement national campaigns into local campaigns, communications, and culture
• Write content for all communication channels, including press releases and media kits
• Oversee audits and analysis of communication efforts and ensure use of the brand voice
• Oversee print, offline, online, website, microsite, social media, email, and SMS communication vehicles
• Manage the Manager, Marketing & Communications, Marketing Associate, other MarComm team members, vendors, and agencies
• Oversee signature in-person and virtual events, design/photo/video, copywriting, lead-generation advertising campaigns, and job performance standards
• Perform other duties as assigned

Community Engagement Specialist

Senior Manager, Marketing, Communications, Events