Demonstrates expertise in leading and developing Growth Marketing teams, driving product adoption and engagement through strategic initiatives and data-driven experimentation. Proficient in establishing KPIs and optimizing performance to achieve measurable business outcomes.

Highest-signal resume keywords

Growth Marketing StrategyData-Driven ExperimentationTeam Leadership and DevelopmentSaaS Business ModelsMarketing Automation Platforms

About the role

Key responsibilities & impact

Lead, mentor and develop a growing team of Growth Marketers
Set clear expectations, goals and standards of execution
Partner with department leads across Product, Marketing, Education and Customer Success to define strategic growth priorities
Translate priorities into initiatives driving product adoption, engagement and growth
Own strategy, planning and execution of growth initiatives, including experimentation, lifecycle programs, product adoption campaigns and expansion efforts
Contribute directly to strategy, testing, analysis and execution as a player-coach
Establish KPIs and accountability for measurable business outcomes
Use customer insights, product usage data and performance analysis to identify growth opportunities and optimize initiatives
Build repeatable processes, frameworks and reporting
Track performance and communicate results to stakeholders
Conduct performance evaluations and support individual development

Requirements

What you’ll need

Strong strategic thinking with a bias toward action, experimentation and execution
Experience managing, coaching and developing Growth Marketers
Experience driving measurable improvements in product activation, adoption, engagement and retention
Strong analytical skills; ability to translate data and customer insights into actionable growth strategies
Clear and confident communication skills
Ability to prioritize high-impact opportunities and manage competing initiatives in a fast-moving environment
Collaborative, cross-functional experience with Product, Product Marketing and other teams
8+ years of experience in growth marketing, product marketing, lifecycle marketing or a related field
At least 2 years of direct people-management experience
Demonstrated success developing and executing growth strategies with measurable outcomes
Experience leading cross-functional growth initiatives, managing campaigns and optimizing performance through data-driven experimentation
Strong understanding of SaaS business models, product-led growth strategies and customer lifecycle marketing
Experience using marketing automation platforms, CRM systems and analytics tools
Familiarity with the HighLevel platform and its products
Strong understanding of the needs of marketing agencies and small businesses
Bachelor's degree in marketing, business or a related field, or equivalent practical experience

Benefits

Comp & perks

Global, remote-first organization
Equal Opportunity Employer
Voluntary demographic information; refusal does not affect application status

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingProduct MarketingLifecycle MarketingPerformance AnalysisKPI EstablishmentCampaign ManagementCustomer Insights AnalysisProduct Adoption StrategiesMeasurable Outcomes DevelopmentCross-Functional Collaboration

Soft Skills

Strategic ThinkingClear CommunicationPrioritizationCollaborationCoaching

Tools & Technologies

Marketing Automation PlatformsCRM SystemsAnalytics ToolsHighLevel Platform

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Product-Led GrowthCustomer Lifecycle MarketingMarketing AgenciesSmall Businesses