Demonstrates expertise in product-led growth and growth marketing, with a strong focus on optimizing the full customer journey from acquisition to retention. Proven ability to lead cross-functional teams and implement data-driven strategies to achieve measurable outcomes in MRR and customer engagement.

Highest-signal resume keywords

Product-Led GrowthGrowth MarketingCustomer Journey OptimizationCross-Functional LeadershipData-Driven Decision Making

About the role

Key responsibilities & impact

Own new MRR, expansion, growth targets, goals, pacing, and priorities across ABC Trainerize and ABC FitMetrics
Establish global performance review, experimentation, and corrective-action cadence
Align customer segmentation, growth opportunities, and product-led plays with Product, Marketing, and Customer Success
Lead paid acquisition strategy across SEM, paid social, and programmatic channels
Own the digital funnel and build a conversion-rate optimization program
Scale lifecycle marketing, automation, segmentation, and personalization programs
Scale technical SEO, answer engine optimization, intent-led content, social, influencer, affiliate, partner, and community growth
Identify and scale emerging acquisition channels, growth loops, and revenue opportunities
Create and own the PLG Operating System, including weekly business reviews, monthly performance reviews, and quarterly planning
Build executive reporting connecting investment to MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix, and forecast versus plan
Establish a single source of truth across product, CRM, and marketing platforms
Implement attribution, incrementality, lift testing, holdouts, geo tests, and standardized dashboards
Own forecasting and scenario planning across base, upside, and downside cases
Improve the full customer journey from acquisition through expansion
Partner with Product and Engineering to remove friction in product experience, onboarding, and conversion
Lead and develop a high-performing growth organization and vendor ecosystem
Build playbooks, documentation, scalable systems, and an experimentation culture
Drive portfolio growth and shared measurement across ABC Trainerize and ABC FitMetrics
Identify and scale AI capabilities, agentic workflows, personalization, forecasting, experimentation, and customer journey optimization

Requirements

What you’ll need

10+ years in product-led growth, growth marketing, product growth, digital growth, or comparable function
Experience operating at VP level and leading teams or functional owners
Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR or ARR
Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation, and investment decisions informed by customer and product data
Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners
Ability to diversify beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO, and emerging channels
Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption, and conversion, and influence decisions without direct authority
Practical experience applying AI in a business or growth function, including AI-enabled or agentic workflows beyond basic content generation or productivity use cases
Experience in a mid-sized or scaled company
B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace experience may be relevant
Exceptional cross-functional leadership, communication, and stakeholder management skills
Ability to remain hands-on while building scalable systems and developing a lean, high-performing team
Deep knowledge of activation, onboarding, adoption, conversion, retention, expansion, growth loops, experimentation, lifecycle marketing, web/CRO, paid acquisition, organic growth, SEO/AEO, content, social, and influencer channels
Ability to lead teams across regions and time zones with cultural intelligence and an inclusive mindset
Strong analytical and financial acumen, forecasting, scenario modeling, attribution guardrails, incrementality testing, and KPI management
Experience governing agencies, tools, contractors, and vendor ecosystems

Benefits

Comp & perks

Open PTO policy
Quarterly Days of Disconnect
Parental & Pawternity Leave
Quarterly Best Life fitness reimbursement
Medical/Dental/Vision coverage
Employee Assistance Program (EAP)
Calm App subscription for employee and up to 4 dependents over age 16
Bonuses, commissions, equity, or other incentive programs may be offered where applicable
Purpose-led, values-focused culture
Professional development opportunities
Inclusive workplace and equal opportunity employment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth AnalyticsConversion Rate OptimizationAttribution TestingSEO/AEOLifecycle MarketingPaid Acquisition StrategyExperimentationForecastingBudget ManagementAI-Enabled Workflows

Soft Skills

Cross-Functional CommunicationStakeholder ManagementCultural IntelligenceTeam DevelopmentHands-On Leadership

Tools & Technologies

CRM PlatformsMarketing Automation ToolsExecutive DashboardsStandardized Reporting SystemsAnalytics Tools

Industry Keywords

B2B SaaSDirect-To-ConsumerSubscription ModelsMarketplace ExperienceEmerging Acquisition Channels