Senior Designer – Brand Designer, Freelance
JumpSeat
Posted: 10/21/2026
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Healthee
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Mindrift
Posted: 10/4/2026Freelance Brand Designer
Mindrift
Posted: 9/26/2026Freelance Brand Designer
Mindrift
Posted: 9/25/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing brand identities and visual systems, with a strong focus on art direction and campaign development. Proficient in translating strategic messaging into compelling visual concepts across various formats and channels.
Highest-signal resume keywords
Brand Identity DevelopmentArt Direction PrinciplesCampaign Concept CreationFigma ProficiencyAdobe Tools Expertise
About the role
Key responsibilities & impact- Develop brand identities and visual systems
- Provide art direction and develop visual concepts
- Create campaign concepts, key visuals, and campaign identities
- Support brand evolution and refreshes
- Translate strategy and messaging into clear visual ideas
- Develop visual territories that scale across campaigns and channels
- Apply brand and campaign systems consistently across websites, presentations, social, paid media, events, and other assets
- Work autonomously from strategic or conceptual direction through high-level execution
- Provide freelance support for some hours during the week
Requirements
What you’ll need- Strong senior-level experience, ideally 7+ years
- A portfolio with solid work across both branding and campaigns
- Strong understanding of traditional Art Direction principles and campaign development
- Experience creating key visuals and campaign identities, not just adapting existing assets
- Excellent typography, layout, composition, color, and visual hierarchy
- Experience building complete brand and visual systems, not just logos or isolated pieces
- Strong conceptual thinking and ability to explore different creative territories
- Ability to take a core idea or KV and translate it consistently across multiple formats and channels
- High level of craft and attention to detail
- Ability to work independently and make decisions without needing constant creative direction
- Ability to interpret feedback and improve the work, rather than simply applying comments literally
- Strong proficiency in Figma and Adobe tools
- Comfortable working in English within remote and multicultural teams
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Visual Systems DevelopmentTypographyLayoutCompositionColor TheoryVisual HierarchyConceptual ThinkingCreative Territory ExplorationHigh Attention to DetailIndependent Decision-Making
Soft Skills
Feedback InterpretationCollaboration in Multicultural Teams
Industry Keywords
Brand EvolutionCampaign IdentityVisual ConceptsKey VisualsCreative Direction