Fashion Publicist
M&C Saatchi Group
Posted: 10/19/2026
Publicist – HCCB
HarperCollins Publishers UK
Posted: 9/15/2026Fashion Publicist
M&C Saatchi GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in fashion PR and communications, with a strong focus on building relationships within the luxury fashion and media landscape. Proven ability to manage multiple projects and clients while delivering strategic and creative communications campaigns.
Highest-signal resume keywords
Fashion PR ExperienceMedia Relationship BuildingProject ManagementStrategic Communications CampaignsLuxury Fashion Industry Knowledge
About the role
Key responsibilities & impact- Lead day-to-day PR and communications for fashion clients as a trusted senior point of contact
- Develop and deliver strategic, creative and commercially focused communications campaigns across fashion, sport and culture
- Build and maintain relationships with UK fashion, luxury, sport, culture and lifestyle media
- Leverage networks of journalists, editors, stylists and industry KOLs to secure coverage and opportunities
- Support media strategy around fashion shows, collections, launches, events and cultural moments
- Manage fashion show and event communications, including media outreach, invitations, attendance, accreditation and on-the-ground support
- Identify relevant cultural and media opportunities
- Build client relationships and manage senior stakeholders
- Oversee junior team members where appropriate, providing direction and support
- Manage multiple projects, deadlines and priorities in a fast-paced agency environment
- Monitor media activity and campaign results, providing reporting and recommendations
- Collaborate across the wider agency and with international teams and partners
Requirements
What you’ll need- Experienced, fashion-focused publicist
- Strong fashion PR/publicity experience, ideally within a luxury fashion or PR agency environment
- Established contacts across the UK luxury, fashion and culture media landscape
- Excellent knowledge of the UK and global luxury and fashion industries, including key brands, designers, publications, influencers and cultural players
- Proven fashion show experience, including understanding of the pace, requirements and media dynamics surrounding shows and fashion weeks
- Strong media pitching and relationship-building skills
- Strong understanding of how fashion brands operate within the wider cultural and media landscape
- Excellent written and verbal communication skills
- Strong organisational and project management abilities
- Ability to manage multiple clients and competing deadlines
- Proactive, creative and solutions-focused approach
- Ability to work independently and effectively as part of a team
- Good to have: established travel media contacts and understanding of the luxury travel media landscape
- Good to have: global media relationships, particularly across the US market
- Good to have: experience working on international campaigns and with global fashion and luxury brands
- Good to have: knowledge of media intelligence and measurement platforms such as Launchmetrics
Benefits
Comp & perks- 27 days annual holiday
- Private healthcare
- Employer contributory pension
- Life assurance
- Income protection
- Subsidised gym membership
- Learning opportunities around Diversity & Inclusion
- Mentoring programmes
- Participation in Employee Led Networks and associated events
- Personal development support
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media OutreachCampaign ReportingEvent Communications ManagementFashion Show ExperienceCreative Problem Solving
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationOrganizational AbilitiesProactive ApproachTeam Collaboration
Tools & Technologies
Media Intelligence PlatformsMeasurement Platforms
Industry Keywords
Luxury FashionCultural MediaFashion WeeksUK Fashion MediaGlobal Fashion Brands