Our Place

Director

• Lead the next phase of Our Place’s direct-to-consumer growth
• Lead a team of high-performing marketers across multiple product lines, personas, and countries
• Optimize and scale a multi-million-dollar digital and traditional marketing portfolio
• Acquire new customers while achieving revenue and efficiency goals such as CPO, ROAS, and CAC
• Define end-to-end strategy for Facebook, Google, Linear TV, Streaming/OTT, Podcasts, and other channels
• Partner with Creative to evolve advertising strategy and execute creative experiments
• Architect and execute testing agendas to measure channel-level incrementality and inform targeting and structural approaches
• Build, lead, and mentor full-time and contractor teams
• Communicate insights across Marketing, Creative, Finance, CX, and Product
• Analyze tasks and questions to identify solutions and inform business decisions
• Design processes, technology stacks, and reporting loops for scalable marketing ecosystems

Director of Acquisition

Influencer Marketing

• Steward influencer strategy across tier mix, category focus, seasonal programming, and always-on activations
• Source, negotiate, and manage creator partnerships
• Identify talent, lead contract negotiations, and cultivate long-term creator relationships
• Define KPIs, own reporting, and optimize performance in real time
• Connect influencer activity to traffic, conversion, and revenue
• Partner with paid social to whitelist high-performing creator content and maximize reach through boosting and dark posting
• Architect the influencer technology stack, such as ShopMy
• Establish scalable processes for outreach, briefing, and review
• Collaborate with the Creative Strategist and Channel Managers to execute a persona marketing program
• Report directly to the VP of Brand Marketing

Director of Acquisition

Associate Director – Influencer Marketing