Quintessa Marketing

Marketing

• Manage and optimize high-spend campaigns across Meta and Google, including YouTube, Search, and Performance Max
• Identify scaling opportunities, budget reallocation opportunities, performance inefficiencies, underperforming markets, testing gaps, and new strategies
• Collaborate with media buyers and leadership on cross-platform and state-level budget strategy
• Identify winning ads, angles, concepts, and creative opportunities across markets and platforms
• Bridge performance data and the creative team by communicating what is working, gaining traction, fatigued, or needed
• Diagnose underperforming states and build and execute improvement plans
• Own weekly and monthly spend planning and pacing
• Manage cross-platform and state-level budget allocation
• Launch campaigns and creative across Meta and Google
• Maintain key media buying Google Sheets and reporting
• Track performance and develop testing frameworks
• Maintain campaign structure and account organization
• Monitor campaigns, spend, volume, and high-spending problem campaigns or ads, including over weekends when necessary
• Turn campaigns on or off and make critical changes outside normal business hours when directed
• Research new advertising strategies, creative trends, campaign structures, platforms, tools, and testing methodologies
• Bring ideas, challenge assumptions, run tests, learn from results, and iterate

Senior Media Buyer

• Assist with managing and optimizing high-spend campaigns across Meta and Google, including YouTube, Search, and Performance Max
• Work inside ad accounts spending seven figures per month
• Collaborate with senior media buyers on campaign strategy, optimization, scaling, and budget allocation
• Monitor campaign performance and flag problems, opportunities, and unusual changes
• Identify campaigns, ads, states, and markets where spend should be scaled, reduced, or reallocated
• Launch campaigns, ad sets, ads, and creative tests across Meta and Google
• Assist with weekly and monthly spend pacing across platforms and states
• Maintain media buying Google Sheets and reporting for accurate performance data, spend tracking, and pacing
• Monitor campaigns over weekends when needed
• Turn campaigns on or off when directed, including occasionally outside normal business hours
• Analyze working ads and angles and help expand them across states, markets, and platforms
• Analyze underperforming states and identify potential causes
• Review creative diversity and identify missing formats, styles, angles, or concepts
• Research competitors and bring relevant ads, strategies, and ideas to the team
• Communicate performance insights to the creative team
• Continuously improve understanding of scaling, creative strategy, campaign structure, budget allocation, and performance analysis

Senior Media Buyer

Junior Media Buyer