Scentbird

Director

• Own revenue generated outside the monthly subscription for Scentbird and Drift across marketplaces, wholesale retail, a la carte e-commerce, and on-air opportunities.
• Own sell-in, sell-through, and joint business plans for Walmart, Target, AutoZone, Meijer, Sam's Club, Costco, and future accounts.
• Open new retail accounts and lead pitch presentations.
• Expand SKU count and door count within existing accounts.
• Build the line review calendar and lead buyer presentations, pricing conversations, and promotional negotiations.
• Manage brokers and manufacturer representatives and determine direct versus brokered sales.
• Own trade spend, deductions, chargebacks, and retailer routing, labeling, and packaging compliance.
• Partner with Operations on case packs, retail-ready packaging, EDI, planogram execution, and replenishment forecasting.
• Drive in-store performance through retailer media networks and field merchandising partners.
• Own price and pack architecture across DTC, Amazon, and retail.
• Build channel P&L views with Finance and report channel performance to the executive team.
• Lead channel forecasting and annual budget planning.
• Grow e-commerce revenue, revenue per visitor, and average order value across scentbird.com and drift.co.
• Own promotional calendars and partner with Product and Engineering on catalog structure, merchandising tools, and site experience.
• Own the full Amazon business for both brands across the US and abroad, including catalog, content, pricing, inventory, advertising, and profitability.
• Manage the Amazon agency and own listing quality, brand stores, A+ content, variation structure, Subscribe and Save economics, reviews, Buy Box integrity, TACOS, ROAS, and promotions.
• Forecast demand and manage FBA inventory with in-house fulfillment.
• Set Amazon strategy and a la carte pricing for launches and execute Amazon product launches.
• Build international wholesale channels and negotiate with international retailers, category buyers, and brokers.
• Partner with Legal, Regulatory, and Supply Chain on ingredient compliance, labeling, duties, and landed costs.

Director – Integrated Commerce

Designer

• Conceive and design Scentbird email marketing initiatives
• Develop engaging, immersive email experiences for mobile and desktop environments
• Use AI tools to ideate, sketch, and create conceptual and finished email designs and campaign flows
• Manage email design initiatives from the weekly/monthly roadmap
• Identify opportunities to increase customer engagement through design and marketing
• Present design ideas and vision to partners
• Gather inspiration and share new ideas and designs
• Build and maintain the email UI style guide using Claude Design and Figma
• Collaborate with the product design team to align email and web communications
• Meet weekly with the Product Designer Director to align on project scope and vision
• Work with marketing product owners to understand initiatives, business requirements, and company goals
• Collaborate with engineers to facilitate the transition from design to build

Email Designer

Product Designer

• Conceive, wireframe, design, and implement product design initiatives within CRO and Retention teams
• Create and manage ongoing research for owned products
• Synthesize qualitative and quantitative data from interviews, surveys, session recordings, and support tickets into actionable insights
• Create and manage usability testing, including AI-assisted analysis of test sessions
• Concept, design, and manage initiatives from the quarterly roadmap
• Use AI-powered ideation and vetted AI designs to explore design directions
• Identify opportunities for customer engagement using research and product data
• Lead design reviews and articulate ideas and vision to partners
• Manage multiple projects simultaneously
• Establish best practices for research, testing, UX, UI, AI tooling, and internal processes with Marketing, Copy, Development, and Creative teams
• Gather design inspiration and share ideas to improve UX and UI fidelity
• Steward the design components library, including vision, design, layout, rationale, and AI-assisted scaling and maintenance
• Collaborate with product owners on scopes of work, surveys, customer interviews, and usability testing
• Work with Engineers to facilitate design-to-build transition, including AI-assisted handoff and design-to-code workflows
• Identify and champion new AI tools and workflows across the design team
• Build experiences that convert new customers, retain customers, and create profit opportunities
• Collaborate with the Product Design Director and larger design team to deliver customer-focused experiences

Senior Product Designer

Marketing Analyst

• Track online marketing trends
• Collect and analyze customer, marketing, and web behavioral data
• Test campaigns, analyze key metrics, and identify opportunities to improve campaign performance
• Develop and present analytical learnings, actionable insights, and recommendations
• Develop digital campaign and web measurement strategies
• Create dashboards, data visualizations, and campaign performance reports
• Monitor and analyze digital media and marketing trends
• Communicate and present findings to colleagues, senior managers, and internal clients
• Collaborate with data engineers to optimize data workflows and ensure data consistency and coverage across domains and IT solutions
• Report to the Marketing Analytics Lead