Demonstrates expertise in managing paid acquisition campaigns on Meta and Google, with a strong focus on performance analytics, conversion-rate optimization, and automation. Proven ability to lead a paid team while driving results through data-driven decision-making and innovative strategies.

Highest-signal resume keywords

Meta Campaign ManagementGoogle Search ExpertiseAI Agent DevelopmentGA4 ProficiencyLanding Page Optimization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition on Meta and Google
Build and run every campaign personally
Manage trial CPA targets within monthly caps
Scale campaigns by moving spend to winning campaigns
Set standards and own results for the four-person paid team
Build AI agents for daily checks, budget moves, and reporting across models
Automate repetitive tasks
Turn performance data into briefs for creative strategists
Own paid landing pages and conversion-rate optimization with design and development teams
Track performance from first click through activation, including CAC, payback, and LTV
Launch ads for new products without historical performance data
Spend approximately half the week on media buying and analytics, with the remainder building agents and running landing-page tests

Requirements

What you’ll need

5+ years running Meta and Google campaigns yourself, at $100K+ a month
Deep Meta expertise
Strong knowledge of Google Search and Performance Max
Ability to build and maintain AI agents or automations for advertising
Agency-side experience
Experience with SaaS or B2B businesses with free-trial or book-a-demo funnels
Strong proficiency with GA4, PostHog, ad-platform reporting, and spreadsheets
Experience running landing-page and creative tests that lowered CPA
Nice to have: SQL
Nice to have: LinkedIn Ads
Nice to have: sales-led or book-a-demo funnel experience
Nice to have: HubSpot and Stripe
Must be open to working EST timezone

Benefits

Comp & perks

100% medical insurance (Aetna)
99% dental/vision coverage
Unlimited PTO
Paid parental leave
401(k) via Deel
Pet insurance
Flexible wellness stipend

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid AcquisitionCampaign ManagementConversion Rate OptimizationPerformance AnalyticsAutomation DevelopmentSaaS MarketingB2B MarketingSQLAd-Platform ReportingCreative Testing

Tools & Technologies

GA4PostHogHubSpotStripeMeta AdsGoogle AdsLinkedIn AdsSpreadsheets

Industry Keywords

Trial CPACACPaybackLTVSales-Led FunnelBook-A-Demo FunnelAgency Experience