SMSFactor

Affiliate Manager

• Manage SEA campaigns on Google Ads and Bing Ads, including account structure, smart bidding, ad copy, Quality Score, exclusions, and new formats
• Manage SMA/Social Ads campaigns on Meta, from tracking through to audiences and formats
• Write creative briefs and continuously test hooks, messaging, and visuals
• Manage affiliates and partner-referral platforms based on margin
• Monitor CPL and ad positioning, and redirect lead sources according to profitability
• Track and analyze SEA, SMA, and affiliate marketing KPIs, trends, and performance on a daily basis
• Build dashboards and analyze business data
• Propose weekly optimization priorities to guide actions and allocate budgets
• Audit acquisition accounts and networks, provide recommendations, and implement optimizations
• Manage acquisition channels independently and contribute to the annual roadmap

Traffic Manager, SEA/SMA/Paid Affiliate Marketing

Account Manager

• Develop apprentice recruitment mandates with companies through prospecting and portfolio retention
• Prospect companies by phone and email, or activate the client portfolio within the assigned sector
• Qualify inbound enquiries and assess whether companies align with the CFA’s value proposition
• Post job vacancies on job boards when the candidate pool does not include a suitable candidate
• Coach candidates throughout their prospecting efforts, interviews, and the signing of an apprenticeship contract
• Monitor recruitment processes between candidates and companies through to closing
• Establish the conditions required to validate the recruitment and finalise enrolment with the CFA in coordination with the administrative team
• Manage and retain the company portfolio to generate new opportunities

Traffic Manager, SEA/SMA/Paid Affiliate Marketing

Partnerships and Apprentice Placement Officer – Apprenticeship Training Centre (CFA) (M/F)