Sofar Sounds

Events

• Create and execute the city's strategy, including monthly show volume, neighborhoods, themes, and growth plans
• Lead artist and venue curation and booking
• Own local promotion and ticket sales through social media, community relationships, press, and grassroots tactics
• Own staffing and show quality, ensuring hospitable experiences for guests, artists, and venues
• Manage the city's financial performance and event profitability
• Build relationships with local businesses to sell sponsorships and private events
• Partner with local organizations to build community, broaden reach, and co-promote shows
• Collaborate with local leaders and global Sofar producers
• Support Business Partnerships and Global Communities teams with curation and execution for brand partnership activations

Local Event Producer, Promoter

Producer

• Curate, produce and promote Sofar Singles events in London end to end
• Build the vision for London singles programming, including show volume, neighbourhoods, themes and formats
• Own ticket sales and profitability for every show
• Create and grow independent social, community, mailing-list and messaging channels
• Run self-directed marketing through content, influencer collaborations, paid social, guerrilla activations and word of mouth
• Identify audience segments and tailor messaging, channels and event formats
• Build co-promotion partnerships with community organisations, collectives, clubs, brands and local networks
• Develop and execute strategies to attract men and maintain gender balance
• Design event flow, activities and icebreakers that encourage natural connections
• Select venues and programming suited to London audiences
• Curate and book diverse artists and venues
• Own event quality, hospitality and guest experience
• Collaborate with Sofar London and Global Communities teams
• Share learnings and help shape broader singles initiatives
• Build local business relationships for sponsorships and private event activations
• Track sell-through, ticket sales, channel growth, gender balance, profit margins, guest satisfaction, connection, event quality, and artist and venue diversity

Local Event Producer, Promoter

Singles Producer, Promoter