Demonstrates expertise in outbound B2B sales, particularly in building and executing prospecting strategies. Proficient in utilizing CRM and sales engagement tools to drive performance and maintain data integrity.

Highest-signal resume keywords

Outbound B2B Sales ExperienceCold Calling ProficiencySales Process DevelopmentCRM Proficiency (HubSpot, Apollo)Coaching and Mentoring Experience

Tech Stack

Tools & technologies

ApolloERP

About the role

Key responsibilities & impact

Build TOOLBX's outbound prospecting function from the ground up
Cold call across all territories into lumber and building materials, hardware, plumbing, and PHCP distributors and buying groups across Canada and the US
Book qualified meetings for Account Executives
Run discovery-lite conversations and qualify prospects against the ideal customer profile
Write and test call scripts, voicemail and email cadences, objection handling, and qualification criteria
Define SDR targets, metrics, and ramp plans
Help determine hiring needs, recruit, onboard, and train SDRs
Conduct call reviews, role-plays, and weekly one-on-ones while continuing to make calls
Collaborate with Account Executives on territories, lead handoff standards, and feedback loops
Partner with marketing on trade shows, webinars, and campaigns
Share market feedback with product, marketing, and leadership
Log calls and update records in HubSpot
Report on activity, connect rate, meetings booked, and sourced pipeline

Requirements

What you’ll need

3+ years of outbound B2B sales or business development experience (SDR, BDR, inside sales, or similar)
Record of meeting or beating activity and meetings-booked targets
Comfort making high volumes of cold calls every day
Strong discovery instincts and qualification ability
Experience building or improving sales processes, scripts, cadences, or targeting
Desire to coach and develop others; prior mentoring, training, or managing experience is a plus
Comfort selling to owner-operated, relationship-driven businesses
Working fluency with a CRM and sales engagement tools such as HubSpot or Apollo
Discipline to maintain clean CRM data
Self-direction and comfort with remote-first, early-stage ambiguity
Experience in building materials, hardware, plumbing, PHCP, or wholesale distribution is a bonus
Experience selling SaaS, ecommerce, payments, or ERP-adjacent software into distribution is a bonus
Experience hiring, onboarding, or coaching SDRs or BDRs is a bonus
Familiarity with HubSpot, Apollo, Gong, or similar sales tools is a bonus

Benefits

Comp & perks

Competitive compensation package
Benefits
Equity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Development Representative (SDR)Business Development Representative (BDR)Meeting BookingDiscovery ConversationsSales Script WritingObjection HandlingSales Metrics DefinitionData LoggingPipeline SourcingTarget Achievement

Soft Skills

Self-DirectionDisciplineCollaborationCoaching AbilityAdaptability

Tools & Technologies

HubSpotApolloGong

Industry Keywords

Building MaterialsHardwarePlumbingPHCP DistributionWholesale DistributionSaaS SalesEcommerce SalesPayments SoftwareERP Software