Demonstrates expertise in outbound B2B sales, particularly in building and executing prospecting strategies. Proficient in using CRM and sales engagement tools to manage leads and optimize sales processes.

Highest-signal resume keywords

Outbound B2B Sales ExperienceCold Calling ProficiencyCRM Proficiency (HubSpot, Apollo)Script Development and TestingCoaching and Mentoring Experience

Tech Stack

Tools & technologies

ApolloERP

About the role

Key responsibilities & impact

Build TOOLBX’s outbound prospecting function from the ground up
Cold call across all territories into lumber and building materials, hardware, plumbing, and PHCP distributors and buying groups across Canada and the US
Book qualified meetings for Account Executives
Run discovery-lite conversations and qualify prospects against the ideal customer profile
Write and test call scripts, voicemail and email cadences, objection handling, and qualification criteria
Define SDR targets, metrics, and ramp plans
Help determine hiring needs, recruit, onboard, and train initial SDRs
Run call reviews, role-plays, and weekly 1:1s while continuing to make calls
Coordinate with Account Executives on territories, lead handoff standards, and feedback loops
Partner with marketing on trade shows, webinars, campaigns, and messaging feedback
Share market insights with product, marketing, and leadership
Log calls, update records in HubSpot, and report on activity, connect rate, meetings booked, and pipeline sourced

Requirements

What you’ll need

3+ years of outbound B2B sales or business development experience (SDR, BDR, inside sales, or similar)
Record of meeting or beating activity and meetings-booked targets
Comfort making high volumes of cold calls every day
Strong discovery instincts and ability to qualify prospects
Experience building or improving scripts, cadences, or targeting processes
Desire to coach and develop others; prior mentoring, training, or managing experience is a plus
Comfort selling to owner-operated, relationship-driven businesses
Working fluency with a CRM and sales engagement tools such as HubSpot or Apollo
Discipline to maintain clean CRM data
Self-direction and comfort with remote-first, early-stage ambiguity
Bonus: experience in building materials, hardware, plumbing, PHCP, or wholesale distribution
Bonus: experience selling SaaS, ecommerce, payments, or ERP-adjacent software into distribution
Bonus: experience hiring, onboarding, or coaching SDRs or BDRs
Bonus: familiarity with HubSpot, Apollo, Gong, or similar sales tools

Benefits

Comp & perks

Competitive benefits
Equity
Variable pay tied to meetings booked, pipeline sourced, and team results
On-target earnings of roughly CA 110,000–130,000

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Development Representative (SDR)Business Development Representative (BDR)Meeting BookingProspect QualificationActivity TrackingMetrics DefinitionObjection HandlingLead Handoff StandardsSales Target AchievementDiscovery Conversations

Soft Skills

Self-DirectionDisciplineCommunicationCoaching AbilityAdaptability

Tools & Technologies

HubSpotApolloGongSales Engagement Tools

Industry Keywords

Building MaterialsHardwarePlumbingPHCP DistributionWholesale DistributionSaaS SalesEcommerce SalesPayments SoftwareERP Software