Product Marketing Manager
Transoft Solutions Inc.
Posted: 10/19/2026
Director, Product Marketing
Loftware
Posted: 9/18/2026Go
Product Marketing Manager
Transoft Solutions Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies for EMEA, with a strong focus on go-to-market planning, product positioning, and sales enablement. Proficient in translating complex technical capabilities into customer-centric messaging and managing cross-functional stakeholder collaboration.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market PlanningStakeholder CoordinationContent DevelopmentAnalytical Skills
About the role
Key responsibilities & impact- Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations business unit portfolios
- Lead regional go-to-market planning and execution for product launches and strategic initiatives
- Gather and synthesize customer, market and competitive insights to identify regional opportunities
- Communicate feedback and recommendations to Product Management and other stakeholders
- Develop and refine product positioning and messaging for EMEA audiences
- Translate complex technical capabilities into clear, relevant customer benefits
- Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights
- Plan and coordinate customer-facing content and programs, including brochures, videos, blogs, webinars and onboarding content
- Manage multiple product marketing initiatives independently
- Coordinate cross-functional stakeholders, prioritize competing demands, track progress and ensure effective delivery
- Report to the Manager, Product Marketing for the Transportation, Safety & Operations business unit
- Support portfolio growth, AutoTURN market penetration and growth of the Safety & Operations portfolio across EMEA
Requirements
What you’ll need- 3–5 years of experience in product marketing or a related B2B marketing role, ideally in software or a technical industry
- Experience developing product positioning, go-to-market planning, launches and ongoing marketing programs
- Ability to translate complex product capabilities into clear, compelling customer benefits for technical audiences
- Strong communication, project management and analytical skills
- Ability to coordinate stakeholders and manage competing priorities independently
- Ability to use customer feedback, market research and performance data to inform decisions and improve marketing activities
- Experience developing marketing content and sales enablement materials
- Experience collaborating with Product Management, Marketing, Sales and other cross-functional teams
- Strong written and verbal communication skills in English
- Candidates must be eligible to work in the country they have applied to work in
Benefits
Comp & perks- Flexible working environment that embraces both in-person and remote work
- Employee programs and benefits focused on healthcare, retirement savings, rewards and recognition
- Professional growth and development opportunities
- Global community initiatives and donations
- Socially responsible and collaborative company culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket ResearchSales EnablementMarketing ProgramsProject Management
Soft Skills
Strong CommunicationAnalytical SkillsIndependent Management
Industry Keywords
B2B MarketingTransportationSafety & OperationsTechnical IndustryCustomer Insights