OEM Business Development Director – Incentives
TrueCar, Inc.
Posted: 10/22/2026
Commercial Business Rotational Development Internship
First Citizens Bank
Posted: 10/21/2026OEM Business Development Director – Incentives
TrueCar, Inc.Posted 10/22/2026full-timeSanta Monica • California • United StatesLead💰 $180,000 - $240,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in automotive OEM business development and enterprise sales, with a strong ability to structure and execute commercial agreements. Proven track record in managing complex pipelines and building strategic partnerships within the automotive industry.
Highest-signal resume keywords
Automotive OEM Business DevelopmentEnterprise Sales ExperienceCommercial Partnership NegotiationAnalytical FluencyPipeline Management
About the role
Key responsibilities & impact- Expand TRUECar's commercial footprint across automotive OEM and captive finance organizations not yet in its partner ecosystem
- Map whitespace across the OEM landscape by brand, business unit, and program type
- Generate qualified pipelines through direct outreach, industry relationships, conferences, and systematic prospecting
- Assess opportunities against TRUECar's commercial criteria, including budget authority, decision timelines, and strategic objectives
- Develop partnership proposals involving data products, platform integration, incentive distribution, or co-marketing
- Structure commercially sound and executable agreements
- Own negotiation and execution of new agreements from term sheet to signature, ranging from $50K to $10M+ annually
- Engage product, data, legal, and finance expertise as needed
- Track the competitive landscape and shifts in OEM marketing, incentive, and captive finance budgets
- Represent TRUECar at industry conferences and events with defined commercial objectives
- Provide documented handoffs to account management after partnerships close, including relationship context, commercial terms, open commitments, and near-term expectations
Requirements
What you’ll need- Ten or more years of experience in automotive OEM business development, enterprise sales, or a comparable commercial function
- Direct experience selling to or within OEM marketing, incentive, or captive finance organizations
- Track record of originating and closing new commercial partnerships at enterprise scale
- Experience sourcing opportunities, structuring deals, and executing agreements
- Deep understanding of automotive OEM purchasing and partnership decisions
- Strong analytical fluency, including building commercial cases and evaluating revenue potential
- Ability to manage a complex, multi-stage pipeline
- Direct and precise written and verbal communication
- Willingness to travel up to 40% of the time
- Bachelor's degree in Business, Finance, Economics, Engineering, or a related field
Benefits
Comp & perks- Flexible work arrangement splitting time between home and office
- Professional home office setup
- Monthly reimbursements for phone and internet essentials
- 100% employer-paid health, vision, and dental premiums
- 401(k) plan with company contributions
- Wellness reimbursement account
- Learning & development reimbursement opportunities
- Flexible PTO for exempt TRUECar Crew Members
- Generous PTO accrual policy for non-exempt TRUECar Crew Members
- 14 company-paid holidays
- 2 floating holidays
- Reasonable accommodations for qualified individuals with disabilities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Deal StructuringOpportunity SourcingAgreement ExecutionCommercial Case BuildingRevenue Potential Evaluation
Soft Skills
Direct CommunicationWritten CommunicationVerbal Communication
Industry Keywords
OEM MarketingIncentive DistributionCaptive FinancePartnership ProposalsCommercial Criteria