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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in trend forecasting and market intelligence, with strong editorial skills and the ability to translate insights into actionable business opportunities. Proficient in utilizing AI tools for research and analysis while collaborating across teams to drive innovation and client solutions.
Highest-signal resume keywords
Trend ForecastingMarket IntelligenceEditorial SkillsAI Tools UtilizationConsumer Behavior Analysis
About the role
Key responsibilities & impact- Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands
- Identify early-stage trends, white space opportunities, competitive movements, and category disruptions
- Translate market intelligence into strategic opportunities for Twelve and its clients, driving product and revenue outcomes
- Produce concise, visually driven intelligence reports and editorial-style insights for internal and external distribution
- Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports
- Lead internal and external sessions on market insights and trend observations monthly
- Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis
- Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting
- Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking
- Collaborate on the launch of Substack and the “Twelve Editorial” platform
- Help position Twelve as a leading voice in culture, innovation, and market intelligence
- Contribute to brainstorming sessions, social content, self-promotion moments, reports, event programming, pitch sessions, and innovation storytelling
- Attend client meetings and innovation days, preparing presentations, participating on site, and contributing as the voice of authority
- Work closely with the Director of Creative Special Projects and other innovation captains across the business
- Partner with Business Development and Account Management teams to identify opportunities, risks, and emerging client needs
- Collaborate across Creative, Development, Account Management, and Business Development teams to translate insights into actionable client solutions
- Identify high-growth brands, disruptive market entrants, and culturally relevant companies aligned with Twelve’s expansion priorities
- Support new business efforts through research and intelligence on emerging brands, consumer categories, competitive landscapes, and whitespace opportunities
Requirements
What you’ll need- 2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields
- Experience working across consumer-facing industries and brands
- Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred
- Experience developing client-facing insights or thought leadership preferred
- Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends
- Strong editorial instincts and pattern recognition ability
- Commercial mindset with the ability to translate insights into business opportunity
- Strong writing, synthesis, and presentation skills
- Highly proactive and self-directed, energized by ambiguity and building something new
- Able to naturally connects dots across industries, platforms, and behaviors
Benefits
Comp & perks- Full-Time Benefits (Medical, Dental, Vision, Disability, Life)
- Mental Health Mondays: once a month our offices close globally (that's 12 additional days per year)
- Generous Paid Time Off – Including your birthday, personal days, time-off around holidays.
- Paid Parental Leave
- Summer Fridays
- Discretionary bonuses
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trend AnalysisMarket ResearchInsight DevelopmentCompetitive IntelligenceData SynthesisPresentation SkillsReport WritingCultural AnalysisCommercial ThinkingPattern Recognition
Soft Skills
ProactiveSelf-DirectedCuriosityCollaborationCommunication
Tools & Technologies
AI PlatformsSubstackEditorial Platforms
Industry Keywords
LuxuryRetailHospitalityBeautyWellnessConsumer CultureCreative BrandingInnovationEmerging BrandsConsumer Behavior