Product Marketing Manager – AB Platform
Xero
Posted: 10/22/2026
Product Marketing Manager
EverCommerce
Posted: 10/6/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in accounting, tax, and compliance workflows, with a strong focus on product marketing in B2B SaaS. Capable of translating complex technical concepts into clear messaging and driving customer engagement through advocacy programs.
Highest-signal resume keywords
Product Marketing ExperienceTechnical Understanding of AccountingAbility to Translate Technical ComplianceStakeholder EngagementStorytelling Skill
About the role
Key responsibilities & impact- Build expertise in how accounting and bookkeeping practices operate, focusing on the connected Compliance workflow
- Shape positioning and messaging for the Accountant & Bookkeeper Platform, including Partner Hub, Workpapers and tax
- Build a library of verified customer proof points
- Plan lifecycle programmes that drive adoption of important partner workflows
- Take Workpapers Plus to market in Australia and Workpapers and Workpapers Plus to market in New Zealand
- Develop a global value proposition and key messages for Agentic Tax
- Clarify how the Compliance workflow fits into the Books to Workpapers to Tax story
- Grow customer proof and advocacy programmes and lifecycle campaigns
- Collaborate with Product Management, Design, Customer and regional go-to-market teams
- Travel to key markets for customer research, stakeholder engagement and events as needed
Requirements
What you’ll need- Strong technical understanding of accounting, tax or compliance, or confidence to learn it quickly
- Product marketing experience, ideally in B2B SaaS
- Track record of taking complex products to market
- Ability to translate technical compliance, audit or tax capabilities into clear, practical language
- Ability to work across product, compliance, tax and regional teams and align multiple stakeholders
- Curiosity about how tax and compliance differ across regions
- Storytelling skill to bring customer proof to life
Benefits
Comp & perks- Flexible hybrid working
- No fixed office days
- Team offsites and key stakeholder meetings
- Travel opportunities to key markets for customer research, stakeholder engagement and key events
- Xero employment based on satisfactory completion of relevant background checks, which may include credit and criminal history checks
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AccountingTaxComplianceB2B SaaSProduct MarketingMarket ResearchLifecycle Program PlanningCustomer Advocacy ProgramsValue Proposition DevelopmentMessaging Strategy
Soft Skills
CollaborationCuriosityCommunication
Tools & Technologies
Partner HubWorkpapersWorkpapers Plus
Industry Keywords
Compliance WorkflowBooks to Workpapers to TaxStakeholder EngagementCustomer Proof PointsRegional Go-to-Market