Brand Manager

• Establish and communicate the strategic direction for partnership activation
• Identify and drive large-scale sponsorship opportunities
• Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams
• Refine B2C and B2B brand investment strategies with internal teams and external agencies
• Manage and activate content and third-party partner relationships
• Collaborate with external communications teams to drive earned media and incremental reach
• Drive customer acquisition and churn-reduction initiatives
• Align partnership initiatives with comprehensive go-to-market strategies
• Analyze performance metrics and partnership investments with analytics and insights teams
• Coach and mentor the team
• Manage activation budgets and maximize partnership investment effectiveness
• Present partner activation updates, insights, recommendations, and ROI measurement plans to senior leadership
• Approximately 25%–50% domestic travel
• Approximately 12 months planned, with potential extension

Senior Lead Brand Marketing Partnership

• Create B2B marketing content communicating Wellfit’s value to providers, partners, payors, and business decision-makers
• Write and publish monthly blog content about dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends
• Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts
• Translate complex product and fintech concepts into clear, engaging messaging
• Manage Wellfit’s presence across LinkedIn, Facebook, Instagram, and YouTube
• Create and schedule social content for brand awareness, product education, event promotion, and customer engagement
• Monitor social engagement and performance
• Keep website content current and support content updates, SEO optimization, metadata improvements, and blog publishing
• Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials
• Maintain organized collateral files and track printed-material inventory and reorders
• Coordinate booth materials, collateral, shipping, inventory, vendors, and logistics for trade shows and events
• Create event-specific flyers, handouts, signage, and promotional materials
• Use Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create and improve marketing content
• Create scripts, voiceover content, product demo materials, short videos, and other multimedia assets as needed
• Collaborate with Sales, Operations, Product, leadership, internal stakeholders, external partners, vendors, and booth logistics partners

Marketing Content – Brand Specialist

• Lead the vision, development, and execution of transformative brand marketing for Mendocino Farms
• Own brand strategy, positioning, voice, creative platform, integrated brand campaigns, menu and product marketing, and the Integrated Marketing function
• Translate business and growth strategy into differentiated brand strategy across established and first-to-market communities
• Lead bold integrated campaigns across paid, owned, and earned channels, including social, PR, influencer marketing, and experiential activations
• Direct brand strategy, campaign development, concept evaluation, feedback, and approvals with agency partners
• Partner with Growth Marketing on annual and seasonal brand marketing plans, calendars, paid media, local store marketing, and new store openings
• Own external communications and PR strategy, including agency and media relationships
• Set organic social and content strategy to build brand affinity, community engagement, and cultural relevance
• Own the brand marketing and campaign agency budget and ensure measurable business results
• Align Mendocino Farms' integrated agency roster through shared processes, governance, briefing standards, handoffs, and approval workflows
• Lead go-to-market strategy for menu innovation, limited-time offerings, and product launches with Culinary and Operations
• Lead the Product Marketing Manager and function
• Use guest, consumer, market, and performance insights to inform strategy, prioritization, and campaign targeting
• Monitor product performance and menu mix to drive incremental growth
• Provide oversight for the Guest Relations Lead and incorporate guest-feedback trends into brand and campaign decisions
• Partner with Growth Marketing, Guest Insights & Analytics, Executive Leadership, and Creative & Production
• Build cross-functional relationships and foster collaboration, accountability, transparency, and continuous improvement

Brand Manager jobs in Texas

Senior Lead Brand Marketing Partnership

Marketing Content – Brand Specialist

Vice President – Brand Marketing