Chief Marketing Officer

• Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and stack rationalization.
• Own budgeting, forecasting, and resource planning across marketing operations.
• Own strategic lead management end to end, including nurture strategy, lead scoring, routing rules, lead lifecycle processes, funnel stages, campaign tracking, and Sales enablement.
• Align lead definitions and reporting with Marketing Analytics, Revenue Operations, and Sales stakeholders.
• Partner with Sales on lead quality through a continuous feedback loop that improves lead conversion.
• Build and own Marketing AI Ops, including AI orchestration systems, connected data sources, knowledge bases, and governance.
• Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework and integrate campaign, lead, and customer data across systems.
• Own marketing data governance, including policy frameworks, data standards, quality and tracking requirements, and operational guardrails in partnership with Legal, Privacy, and Technology.
• Establish operating standards for campaign intake, governance, SLAs, workflows, documentation, dashboards, and Asana-based work management.
• Serve as the central point for cross-functional campaign planning and delivery from brief through post-campaign optimization.
• Partner with MB&C, Operating Units, Product, Technology, Sales, and Finance to streamline handoffs and resolve competing priorities.
• Manage vendor and contract-resource relationships, including scoping, onboarding, service levels, performance standards, and capacity deployment.
• Build, lead, coach, and develop a strong global Marketing Operations team, including closing talent gaps.

Senior Director, Global Marketing Operations

• Set and lead the marketing analytics agenda and roadmap from measurement through advanced modeling
• Own attribution end to end, including multi-touch models and ROAS by channel, campaign, and creative
• Lead media mix modeling, incrementality testing, and geo-lift experiments to guide budget allocation and establish causal impact
• Lead predictive marketing data science, including lead-value scoring, value-based audience segmentation, and predictive ROAS
• Own full-funnel marketing performance measurement from ad impression through questionnaire, funded deal, and downstream outcome
• Direct the build of campaign taxonomy, naming standards, UTM governance, attribution pipeline, customer data platform, and marketing data model with data engineering
• Own pre-lead funnel tracking, landing-page and questionnaire step-level analysis, and campaign drop-off analysis
• Own KPI and value-realization frameworks across the marketing project portfolio
• Lead, develop, and grow the data science and analytics team
• Provide analytics input to marketing planning and budget decisions with quantified tradeoffs
• Present recommendations and analytical findings to executives, including the CEO, in plain language with clear visuals
• Partner closely with the Senior Director of Business Intelligence and marketing and growth leadership
• Incorporate modern AI and LLM tooling into marketing analytics operations

Director, Marketing Analytics

• Build and execute quarterly and annual marketing growth plans across multiple brands, audiences, offers, channels, budgets, and goals
• Lead lead-generation efforts, including funnels, landing pages, email/webinar nurture systems, and conversion optimization
• Own campaign quality and brand consistency across content, social, video, and web
• Manage and coach an internal Content & Media Production Manager
• Direct outside agencies and specialist vendors, holding them accountable for deliverables, timelines, and quality
• Own marketing performance reporting for leads, conversion, spend, and ROI, and translate data into decisions
• Partner with leadership on budget, spend, and results
• Own marketing strategy and execution across the brand portfolio
• Build systems that generate and convert leads
• Provide leadership with clear, data-backed recommendations

Director of Marketing – Growth

• Own HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities
• Manage and optimize integrations across HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, and SugarCRM
• Lead routing, scoring, lifecycle nurtures, campaign execution, and operational data flow
• Own martech budget, vendor relationships, renewals, and build-versus-buy-versus-automate decisions
• Partner with the AI engineer to design and ship integrations, data pipelines, enrichment and research automations, and agent-assisted workflows
• Define problems, scope solutions, set success criteria, prioritize engineering work, and own requirements, testing, rollout, adoption, and documentation
• Set quality standards and governance for AI-assisted output and marketing data handling
• Monitor platform health, establish alerting, resolve issues, and manage documentation, enablement, change management, and release cadences
• Serve as subject matter expert across Marketing, Sales, Operations, and IT and translate business requirements into technical configurations
• Maintain marketing data integrity and GDPR/CAN-SPAM compliance
• Own the lead lifecycle from capture through enrichment, deduplication, scoring, routing, SLA monitoring, SDR handoff, and opportunity creation
• Analyze lead follow-up, SLA adherence, pipeline conversion, and disposition trends; provide recommendations
• Partner with SDR and Sales Operations leadership to improve lead flow, ABM prioritization, and handoff quality
• Build nurture programs, run funnel growth experiments, analyze campaign and funnel performance, and deliver recurring insights
• Build dashboards and reporting on marketing revenue impact and maintain a single source of truth across HubSpot and SugarCRM
• Design automation and orchestration workflows, evaluate AI features, eliminate manual tasks, and lead AI adoption through working sessions and playbooks
• Report directly to the CMO and partner with Revenue Marketing, SDR leadership, and Sales Operations

Chief Marketing Officer jobs in Florida

Senior Director, Global Marketing Operations

Director, Marketing Analytics

Director of Marketing – Growth

Director of Marketing Operations