Chief Marketing Officer

• Set and own the enterprise marketing operations and MarTech strategy, including the marketing technology roadmap, platform selection, and rationalization of the stack
• Own budgeting, forecasting, and resource planning across marketing operations
• Own strategic lead management end to end, including nurture strategy, lead scoring, routing rules, lead lifecycle processes, funnel stages, and campaign tracking
• Enable Sales on how leads are handled and worked, partnering with Marketing Analytics, Revenue Operations, and Sales stakeholders to align definitions and reporting
• Own a structured partnership with Sales on lead quality through a continuous feedback loop
• Build and own Marketing AI Ops, including AI orchestration systems, data-source connections, and governed knowledge bases
• Partner with Marketing Analytics to operationalize MB&C's multi-touch attribution framework
• Own marketing data governance, including policy frameworks, data standards, data quality, tracking requirements, and operational guardrails
• Establish and enforce operating standards across campaign intake, governance, SLAs, workflows, documentation, dashboards, and Asana-based work management
• Serve as the central point for cross-functional campaign planning and delivery from brief through post-campaign optimization
• Partner with MB&C colleagues, Operating Units, Product, Technology, Sales, and Finance to streamline handoffs and resolve competing priorities
• Own vendor and contract-resource relationships, including scoping, onboarding, service levels, performance standards, and contingent capacity
• Manage, build, and lead a strong global Marketing Operations team, coaching and developing team members and closing talent gaps

Senior Director, Global Marketing Operations

• Lead global commercial strategic development for the Sleep-Wake disorders portfolio
• Maximize portfolio performance, sales, and upcoming launches
• Develop and implement global marketing and promotion plans
• Lead integrated marketing campaigns, launch planning and execution, lifecycle planning, messaging, and positioning
• Monitor, anticipate, and adopt marketing trends and best practices
• Direct product analyses and identify key segment business drivers, priorities, and growth opportunities
• Lead initiatives to improve brand marketing processes and programs with stakeholders
• Manage financial planning, forecasting, budgets, vendors, timelines, and resource needs
• Collaborate with and provide strategic portfolio support to five regions
• Lead life cycle management activities for current and future products
• Collaborate with the assigned IPT leader in the DHBL organization to ensure development activities progress according to timelines

Senior Director, Global Marketing Lead – Sleep-Wake Disorders

• Lead LROP and Profit Plan efforts for sac-TMT across tumors
• Drive planning, monitoring, and launch success across the team
• Align global guidance and forecasts for sac-TMT with strategic forecasting and sac-TMT marketing teams
• Coordinate forecasting and partnership with strategic forecasting, finance, and DDA colleagues
• Build trusted partnerships with disease, asset, functional, regional, and market-based counterparts
• Lead sac-TMT brand-direction forecasting efforts across indications for twice-yearly forecasts, Overlay, Profit Plan, and additional forecasts
• Serve as point of contact with the forecasting team for new study forecasts during leadership reviews and prioritization gap analysis
• Lead Trimester business reviews for sac-TMT
• Establish and standardize post-launch performance reporting across indications with DD&A
• Serve as new product leader for long-term registrational clinical trials and signal-finding studies
• Evaluate new sac-TMT opportunities to address unmet patient needs in consultation with asset, tumor marketing, clinical, and medical colleagues
• Advance global marketing and alignment across stakeholders for current and future indications