Chief Marketing Officer

• Establish and maintain shared planning tools, calendars, templates, and workflows for launches, campaigns, priorities, decisions, and next steps
• Facilitate cross-functional launch planning for new programs and priority campaigns
• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics workstreams
• Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices
• Facilitate optimization reviews with functional leaders and agency partners
• Translate channel-level recommendations into next steps, owners, timing, and decision points
• Track performance-driven improvements such as creative rotation, landing page updates, nurture adjustments, tracking fixes, and campaign refinements
• Escalate unresolved decisions, resource constraints, and priority tradeoffs to the Senior Director
• Integrate channel-level performance inputs into cross-portfolio views for leadership and stakeholders
• Shape performance narratives with functional leaders, analytics resources, and agency partners
• Support budget visibility, including planned spend, pacing, tradeoffs, and budget-related decisions
• Align timelines, dependencies, and deliverables across external partners
• Support scoping conversations by clarifying objectives, deliverables, timing, review cycles, measurement needs, and budget implications
• Prepare leadership and cross-functional updates covering progress, risks, dependencies, decisions, milestones, and next steps
• Identify opportunities to reduce duplicative work and improve handoffs and information access
• Recommend improvements to planning, communication, project management, and reporting processes
• Maintain playbooks, templates, and reusable tools
• Support onboarding and adoption of new planning practices
• Perform other duties and responsibilities as assigned

Director, Marketing Integration – Operations

• Identify and develop stories highlighting Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships
• Draft and edit marketing content for web, email, paid media, campaign assets, social media, scripts, reports, and sales/business development materials
• Lead development, editing, and maintenance of program webpages across the Executive Education portfolio
• Maintain website and program materials, including FAQs, policy updates, course pack edits, faculty title changes, and time-sensitive updates
• Maintain and evolve messaging frameworks and approved copy blocks for consistent positioning and campaign execution
• Participate in interviews and input sessions with faculty, clients, participants, internal stakeholders, and staff
• Partner with web and digital teams on page structure, messaging flow, user experience, SEO, and AEO
• Support video and webinar storytelling through narrative development, interview preparation, scripting, and key message alignment
• Draft sales, business development, and stakeholder-facing content including outreach scripts, talking points, pitch decks, one-pagers, and messaging summaries
• Support lifecycle communications including post-application nurture, enrollment follow-up, and post-program communications
• Serve as editorial partner to marketing colleagues, program teams, and business units
• Manage timelines and deliverables across multiple concurrent content initiatives
• Support Wharton Online collaborator programs with messaging, approvals, and brand guideline alignment
• Perform other duties and responsibilities as assigned

Associate Director, Marketing Content – Communications

• Identify and develop stories highlighting Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships
• Draft and edit marketing content for web, email, paid media, campaign assets, social media, scripts, reports, and sales/business development materials
• Lead development, editing, and maintenance of program webpages across the Executive Education portfolio
• Manage day-to-day content maintenance across websites and program materials, including FAQs, policy updates, course pack edits, and faculty title changes
• Maintain and evolve messaging frameworks and approved copy blocks for consistent positioning and campaign execution
• Participate in interviews and input sessions with faculty, clients, participants, internal stakeholders, and staff
• Partner with web and digital teams on page structure, messaging flow, user experience, SEO, and AEO
• Support video and webinar storytelling through narrative development, interview preparation, scripting, and key-message alignment
• Draft sales, business development, and stakeholder-facing content such as outreach scripts, pitch decks, one-pagers, and messaging summaries
• Support lifecycle communications including post-application nurture, enrollment follow-up, and post-program communications
• Serve as an editorial partner to marketing colleagues, program teams, and business units
• Manage timelines and deliverables across multiple concurrent content initiatives
• Support Wharton Online collaborator programs with messaging, approvals, and brand guideline compliance
• Perform other duties and responsibilities as assigned

• Architect and amplify Aramark's value proposition across enterprise client segments
• Shape Enterprise Partnership Group strategy and execution
• Drive client acquisition and growth and deliver measurable business impact
• Craft a scalable value proposition for large, cross-Line-of-Business enterprise clients
• Develop and execute EPG go-to-market strategy, including segment targeting, persona development, and client engagement standards
• Lead strategic guidance on proposals and RFP responses
• Coordinate enterprise-level client marketing with Lines of Business
• Develop EPG marketing collateral and overarching enterprise communications
• Plan and develop growth initiatives to accelerate new business development and retention
• Lead enterprise digital strategy initiatives
• Monitor market trends and emerging competitors
• Deliver actionable marketing insights for strategic decisions, solution design, and executive engagements
• Partner with BRC, Communications, Digital Marketing, senior growth executives, sales leadership, and corporate resources
• Lead brand campaigns and enterprise messaging showcasing Aramark's integrated capabilities, innovation, and impact

Chief Marketing Officer jobs in Pennsylvania

Director, Marketing Integration – Operations

Associate Director, Marketing Content – Communications

Associate Director, Marketing Content – Communications

Marketing Director