Community Manager

• Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
• Design and run a giving-back program with shelter and rescue partners and track its impact
• Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social and creators, and press
• Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
• Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency
• Build a super-fan community and turn customer reviews, photos and stories into brand content
• Report brand health monthly and own the brand budget
• Own brand foundations, guidelines and asset libraries for both brands
• Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits
• Choose anchor causes with the CEO, manage national and local shelter and rescue partners, run adoption events and donation drives, and report impact
• Run activations such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and an owned brand moment
• Hand brand-moment stories and assets to growth and creator teams
• Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions
• Create surprise-and-delight moments for the super-fan community and ensure the website represents the brand
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and write SOPs

Explore Brand & Community Lead, DTC Pet Brand at KittySpout. Review requirements and application details.

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