Conversion Rate Optimizer

• Own a web conversion target contributing to the broader user acquisition goal
• Drive conversion across blog and promotional units, landing pages, account creation, checkout, pricing, and paywall
• Operate and extend the experimentation program, including weekly promotional-unit copy testing
• Write test plans, define metrics and call conditions, and maintain the testing roadmap and tracker
• Deliver performance updates and test readouts to marketing leadership
• Publish quarterly web priorities and contribute web reporting to executive and board updates
• Conceive, scope, and impact-size interactive web experiences such as calculators, quizzes, and guided recommendations
• Write engineering build specifications covering logic, edge cases, handoff behavior, and event instrumentation
• Partner with the Guidance team to establish clinical thresholds and logic and source recommendations to recognized pediatric guidelines
• Identify monetization risks and recommend against builds that give away paid in-app mechanics
• Maintain and extend AI-driven testing systems and build new systems with documented logic, state tracking, edge-case handling, and human approval gates
• Partner with Business Analytics on web-performance instrumentation and reporting
• Specify and validate event instrumentation for new experiences and flag unsuitable metrics
• Keep Contentful content taxonomy aligned with downstream reporting
• Set and document web optimization and A/B testing standards
• Lead web projects end-to-end and serve as web scoping partner for commerce and partnership integrations
• Consult on initiatives affecting web performance and represent web conversion in the weekly cross-functional User Acquisition sync
• Collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition

CRO Marketing Manager – Web

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
• Design, prioritize, and execute unbiased tests to improve conversion rate and average order value
• Read test results and translate data into actionable decisions
• Own subscription retention, churn, and lifetime value initiatives in ReCharge
• Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value
• Partner with the Lifecycle Marketing Manager on personalized subscriber communications
• Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout
• Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take rates
• Evaluate competing vendors and determine whether to evolve or switch tools
• Support product launches and site-wide sales initiatives with marketing, creative, and operations
• Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
• Proactively identify site issues and improvement opportunities and drive them to resolution
• Report to the Chief Retention Officer as an individual contributor

Director, CRO, Subscription

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
• Design, prioritize, execute, and interpret unbiased tests to improve conversion rate and AOV
• Own subscription retention, churn, and LTV initiatives in ReCharge
• Test save tactics, manage dunning, reduce involuntary churn, and extend billing cycles
• Partner with the Lifecycle Marketing Manager on personalized subscriber communications
• Design and lead pricing tests to optimize margin and conversion
• Own the AfterSell relationship
• Manage upsell and cross-sell testing roadmap and execution
• Evaluate competing ecommerce and subscription vendors and build-vs-buy or switching decisions
• Support product launches and site-wide sales initiatives with marketing, creative, and operations
• Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
• Own site QA by identifying issues and opportunities and driving them to resolution
• Report to the Chief Retention Officer as an individual contributor

Conversion Rate Optimizer jobs in California

CRO Marketing Manager – Web

Director, CRO, Subscription

Senior Manager, CRO & Subscription