Conversion Rate Optimizer

• Develop and deliver social-first creative strategies supporting audience growth, acquisition and subscription objectives
• Create platform-native content across Meta, TikTok, YouTube and emerging social channels
• Own short-form video production from concept and scripting through filming, editing and publishing
• Build creative campaigns bringing family history and historical storytelling to life for modern audiences
• Run creative tests and experiments to improve paid and organic social performance
• Use customer insight, analytics and market trends to inform content direction and optimise results
• Work with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys
• Collaborate with creators, agencies and platform partners to extend reach and engagement
• Explore responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards

Senior Social Creative, Conversion Manager

• Lead CRO and experimentation across a portfolio of UNRVLD clients
• Act as the day-to-day CRO lead and trusted optimisation partner
• Build relationships with senior stakeholders and delivery teams
• Lead client sessions, roadmap discussions and performance readouts
• Present findings, including unsuccessful or inconclusive results
• Manage decisions, dependencies and risks
• Identify and prioritise opportunities using customer, behavioural and commercial evidence
• Develop and evolve CRO and experimentation roadmaps
• Define hypotheses, metrics and decision frameworks for experiments
• Determine whether opportunities require experimentation, research, immediate improvement, personalisation or wider strategic initiatives
• Coordinate designers, developers, analysts and other specialists
• Create briefs and ensure work is reviewed, approved, launched and measured
• Maintain priorities, actions and dependencies and hold clients and internal teams accountable
• Ensure experiments are designed, tracked, analysed and translated into decisions
• Use AI for research, analysis, evidence gathering and reporting
• Validate AI-assisted findings and turn analysis into commercially useful recommendations and action
• Typically manage three to four client accounts

CRO Manager

• Manage and optimise the end-to-end lead lifecycle from initial engagement through lead qualification, nurture and conversion
• Own and continuously evolve the organisation’s lead lifecycle framework
• Define and implement lead management processes, governance and best practices
• Develop and maintain audience segmentation and lead scoring models
• Design and oversee nurture strategies and automated engagement journeys
• Monitor lifecycle performance and improve lead progression and conversion
• Design and manage progressive lead nurture programmes to accelerate funnel movement
• Analyse lead capture, flow, funnel performance and conversion rates
• Apply buyer intent insights to identify high-propensity accounts and contacts and prioritise Sales follow-up
• Optimise lead routing, scoring and qualification criteria
• Drive continuous testing and process improvement across lifecycle programmes
• Partner with Sales and Operations to ensure accurate lead tracking, attribution and reporting
• Monitor KPIs and provide actionable insights on buyer intent and engagement signals
• Establish reporting frameworks covering lead performance from acquisition through opportunity creation
• Ensure tracking, reporting and data enrichment comply with governance, consent management and privacy obligations
• Use data and analytics to influence strategic decisions and investment priorities
• Build Sales partnerships to streamline processes and increase pipeline velocity
• Define and maintain Marketing-Sales service level agreements
• Facilitate funnel performance and pipeline progression reviews
• Collaborate on handoff, follow-up and conversion processes
• Drive lead management training, user adoption and education
• Optimise and mature the Oracle-based lead management technology solution, including tracking, enrichment, automation, routing and compliant data management

Conversion Rate Optimizer jobs in United Kingdom

Senior Social Creative, Conversion Manager

CRO Manager

Global Lead Lifecycle, Conversion Manager