Copywriter

• Conduct market research and ideation
• Write direct-response copy for ads, VSLs, funnel pages, opt-in pages, sales pages, TSLs, retargeting, CRO tests, webinars, case studies, and emails
• Develop high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
• Create hypotheses, target avatars, and reasoning for each ad concept
• Brief video editors with scripts, shot lists, and creative direction
• Review and approve video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy
• Brief the spokesperson for recordings, including scripts, hook options, and intros
• Source, script, and brief testimonial ads, especially for higher-income clients
• Write VSLs for specific avatars, beginning with a rewrite of the current VSL
• Send daily broadcasts aligned with ad angles to book sales calls
• Write nurture, post-opt-in, show-up, and release email sequences
• Test email variables and monitor revenue and deliverability
• Report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls
• Share high-performing ideas with the ads team
• Review flagged sales calls and email replies to maintain objection and customer-language documentation
• Analyze cost per call and ROAS by concept and determine iterations
• Monitor competitor ads and VSLs, maintain a swipe file, and identify improvement opportunities
• Tag ads as new or iteration and mark wins or losses after Friday reviews
• Follow claims standards and flag risky copy to protect advertising accounts
• Use AI for research, structure, and self-review while writing the copy personally
• Report to the Head of Paid Marketing and work closely with the founder

Explore Senior Direct Response Copywriter – High-Ticket Coaching at Empower Life Collective. Review requirements and application details.

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