Copywriter

• Act as a creative and brand stakeholder across the organization
• Use language to communicate Hometap’s brand story and drive new business
• Work with Marketing, People Ops, and Legal teams to gather information and business requirements
• Collaborate to strengthen the brand voice and bring creative solutions to market
• Create content for blogs, emails, social media posts, and video
• Create ads for social media, SEM, audio, and video
• Create compelling strategic copy to reach and engage homeowners, create awareness, educate stakeholders, and generate leads
• Develop materials across multiple platforms, use cases, and personas
• Follow and help shape brand and copy style guidelines
• Collaborate with creative team members to concept ideas and deliver holistic storytelling solutions
• Develop initiatives while maintaining brand consistency
• Present viable creative options to leaders and stakeholders
• Own copy throughout the creative process from design through final product
• Gather information from marketing, design, product, legal, and underwriting stakeholders
• Research and become an expert in consumer finance, especially home equity lending and investment
• Plan, execute, and track brand marketing initiatives and campaigns
• Work in alignment with the Associate Creative Director, Creative Director, or Head of Brand Marketing

Explore Senior Brand Copywriter at Hometap. Review requirements and application details.

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