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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2C Copywriting, with a strong ability to create compelling content across various platforms including web, social media, and video. Proven track record in collaborating with cross-functional teams to drive brand consistency and business results.
Highest-signal resume keywords
B2C CopywritingContent CreationBrand MarketingCollaboration with Creative TeamsConsumer Finance Expertise
About the role
Key responsibilities & impact- Act as a creative and brand stakeholder across the organization
- Use language to communicate Hometap’s brand story and drive new business
- Work with Marketing, People Ops, and Legal teams to gather information and business requirements
- Collaborate to strengthen the brand voice and bring creative solutions to market
- Create content for blogs, emails, social media posts, and video
- Create ads for social media, SEM, audio, and video
- Create compelling strategic copy to reach and engage homeowners, create awareness, educate stakeholders, and generate leads
- Develop materials across multiple platforms, use cases, and personas
- Follow and help shape brand and copy style guidelines
- Collaborate with creative team members to concept ideas and deliver holistic storytelling solutions
- Develop initiatives while maintaining brand consistency
- Present viable creative options to leaders and stakeholders
- Own copy throughout the creative process from design through final product
- Gather information from marketing, design, product, legal, and underwriting stakeholders
- Research and become an expert in consumer finance, especially home equity lending and investment
- Plan, execute, and track brand marketing initiatives and campaigns
- Work in alignment with the Associate Creative Director, Creative Director, or Head of Brand Marketing
Requirements
What you’ll need- 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
- Experience collaborating closely with art direction/design counterparts
- Experience writing copy across web, ads, product, email, video and more
- Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
- Ability to use language effectively to drive business results
- Strong presentation skills
- Strong understanding of how to work from a strategic brief
- Autonomous, ability to produce results with limited oversight
- Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
- Technical background not required, but ability to write technically
- A strong portfolio to support your work - required to be considered for this position
- Bonus Points: Experience working for a startup and/or consumer finance company
Benefits
Comp & perks- Competitive compensation
- Healthcare coverage
- Generous PTO
- Meaningful equity package
- Team-building and camaraderie opportunities
- Generous medical coverage
- Dental coverage
- Vision coverage
- Work-from-home stipend
- Parental leave
- Paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent DevelopmentStrategic CopySocial Media AdvertisingEmail MarketingVideo ScriptwritingAI Utilization in Creative ProcessBrand Style GuidelinesResearch SkillsPortfolio Development
Soft Skills
Strong Presentation SkillsAutonomous Work EthicFeedback IncorporationEffective CommunicationCreative Problem Solving
Industry Keywords
Consumer FinanceHome Equity LendingBrand StorytellingMarketing InitiativesStakeholder Engagement