Copywriter

• Develop copy that informs, persuades, entertains, and sells
• Create campaign concepts, messaging platforms, headlines, activations, and content across retail, digital, social, experiential, video, and emerging channels
• Execute detailed copy meeting retailer requirements, brand standards, and legal considerations
• Partner with creative teams to align copy with design
• Collaborate with strategists and account teams on business goals, shopper behavior, and success measures
• Research brands, products, competitors, cultural trends, and consumer insights
• Present ideas, explain creative thinking, and incorporate feedback
• Contribute to brainstorms, pitches, and new business opportunities
• Stay current on culture, advertising, retail, and consumer discovery and purchasing behavior
• Occasionally travel for client meetings, photoshoots, productions, and other creative activities
• Perform other duties as assigned

• Define the voice of the Mercury Marine brand
• Create conceptual creative concepts and campaign ideas
• Develop copy for boating, fishing, and water sports enthusiasts across digital and print channels
• Collaborate with design, web, video, production, brand, and project management teams
• Translate business objectives into conceptual ideas tied to customer needs and KPIs
• Create and present pitch decks to creative and internal stakeholders
• Write captivating headlines based on insights and data points
• Develop scripts, storyboards, voice-over, and casting materials
• Mentor junior writers and review their work for quality
• Review creative proofs for spelling, grammar, and adherence to in-house style guides
• Contribute creatively and strategically to the evolution of the Mercury brand and business

Senior Copywriter

• Develop integrated campaign platforms with art directors and designers
• Develop brand narratives, messaging territories, and campaign platforms with strategists and creative directors
• Evaluate conceptual writing quality across complex B2B buying journeys
• Translate complex B2B messaging into compelling copy across full-funnel campaign tactics
• Create strategic messaging territories, brand narratives, and verbal frameworks
• Ensure consistent, ownable, and adaptable voice and tone across audiences and personas
• Collaborate throughout the creative process and help bring campaigns to life
• Share writing responsibilities with social and content teams
• Present ideas internally and participate in client presentations
• Strengthen conceptual thinking, copywriting, and emerging creative technology skills
• Coach and mentor copywriters and associate copywriters
• Apply feedback to individual and team output
• Stay current on advertising trends, B2B marketing innovation, and AI-enabled creative workflows