Creative Strategist

• Research and reach out to potential content creators
• Keep up to date with TikTok and Instagram Reels trends
• Develop a deep understanding of each client’s brand, values, customer avatars, and requirements
• Create detailed script briefs for selected content creators, including full video footage concepts and required B-roll
• Liaise with content creators and assemble a team for each project
• Communicate with clients when required
• Strategize script briefs based on current trends
• Research creators matching each brand’s customer-avatar goals and testing concepts
• Communicate project scope to potential content creators
• Select and arrange content creators for projects
• Perform quality control on video ad variations and delivered content
• Provide feedback on received content
• Assist with other tasks as required by the Product Manager

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