Creative Strategist

• Write scripts for Facebook and Instagram video ads
• Study weekly ad performance, understand why ads work, and turn insights into new creative concepts
• Write 60–90 second founder-style ads
• Write short-form scripts for creators filming on their phones
• Write scripts designed for AI-generated video
• Create variations based on winning ads, hooks, angles, and messaging
• Provide simple visual directions for each script through Slack
• Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
• Analyze ad performance and identify effective messaging, hooks, and angles
• Adapt winning concepts into multiple non-repetitive variations
• Collaborate with the creative/performance team through Slack

Video Ads Copy Creative Strategist

• Set and lead the LATAM end-to-end experience vision for the Flavors portfolio
• Architect integrated experience strategies grounded in consumer insights and cultural relevance
• Translate business objectives into experience platforms and marketing strategies driving brand equity and commercial growth
• Shape creative direction across campaigns, digital engagements, experiential activations, and commerce moments
• Partner with Design, Media, Digital, and Shopper Engagement teams on cohesive creative frameworks and integrated execution
• Guide agencies and cross-functional teams toward creative excellence and alignment with global brand principles and local nuance
• Integrate media strategies and data-driven learning to optimize experience effectiveness across markets
• Connect insights with strategic choices across digital and physical touchpoints
• Foster collaboration among Operating Unit teams, bottlers, and global partners to scale experience platforms
• Drive digital fluency and innovation across integrated marketing initiatives from concept to execution
• Embed trends, rituals, and entertainment territories within Flavors brand storytelling and experience design

Senior Director, Flavors Creative Strategy – IMX

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Define hypotheses and testing strategy through monthly roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategy
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as client point of contact for creative strategy
• Manage edit, reshoot, and deliverable scope
• Push back on client timelines, scope, feedback, and direction to drive performance
• Identify and encourage service expansion opportunities
• Manage interns or part-time/full-time team members if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital’s Nova ecosystem

Senior Creative Strategist, Fashion

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Create hypotheses and testing strategies through monthly roadmaps
• Write consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Manage requested edits, reshoots, and other deliverables
• Advise clients on timelines, scope, feedback, and creative direction
• Identify service expansion opportunities
• Potentially manage interns and part-time or full-time team members
• Use AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem for departmental work

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and team members
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Develop hypotheses, testing strategies, and monthly creative roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Manage requested edits, reshoots, and deliverables
• Push back on timeline, scope, feedback, and direction to improve performance
• Identify service expansion opportunities
• Optionally manage interns and part-time or full-time team members
• Employ AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem within the department

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts, identify winning ads, present data to clients, and create hypotheses and monthly test roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative syncs and brainstorms
• Act as client point of contact for creative strategy
• Manage edit, reshoot, and deliverable scope
• Push back on client timelines, scope, feedback, and direction to improve performance
• Identify service expansion opportunities
• Potentially manage interns and part-time or full-time team members
• Employ AI technologies to optimize business processes
• Use Power Digital’s Nova ecosystem

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal teams across departments and roles
• Maintain client communications and sentiment
• Iterate and ideate toward stated performance goals
• Build client rapport, understand products and goals, and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Apply performance creative best practices by platform
• Audit accounts to identify winning ads, present data to clients, and define hypotheses and test strategies through monthly roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Understand requested edits, reshoots, and other deliverables
• Push back on client timelines, scope, feedback, and direction to drive performance
• Identify and encourage service expansion opportunities
• Manage interns and part-time or full-time team members, if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital’s Nova ecosystem for the department
• Deliver KPIs including 5% or lower client churn, management of 6–10 enterprise clients, and $100k monthly recurring revenue