Data Analyst

• Measure, analyze, and improve e-commerce performance
• Ensure that key customer journeys and interactions are accurately measured
• Turn data into insights for the E-commerce, Marketing, Product, and Technology teams
• Create, configure, and maintain tags, triggers, and variables in Google Tag Manager
• Implement and enhance e-commerce tracking in Google Analytics 4
• Define and implement events, parameters, and conversions
• Develop dataLayer specifications for implementation by the development team
• Technically validate the e-commerce dataLayer and events
• Implement and validate e-commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase
• Create custom events to measure specific website journeys and interactions
• Troubleshoot tracking issues and data inconsistencies
• Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools
• Validate new e-commerce features and releases from an analytics and tracking perspective
• Document the measurement plan, events, parameters, and implementation rules
• Support the governance and organization of GTM containers
• Monitor and analyze the complete customer journey across the e-commerce experience
• Build and track conversion funnels
• Identify drop-off points, friction, and opportunities to improve the digital experience
• Monitor sessions, users, conversion rate, add-to-cart rate, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance by channel, device, category, and product
• Create and maintain digital performance dashboards
• Develop ad hoc analyses to support E-commerce, Marketing, Product, and Technology decisions
• Identify behavioral or measurement anomalies and investigate their causes
• Support campaign and acquisition-channel analyses
• Support CRO, experimentation, and A/B testing initiatives

Explore Analytics Analyst at La Moda. Review requirements and application details.

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