Digital Marketing

• Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles
• Own the advertising budget and channel mix
• Model CPA and activation assumptions and make deliberate spending trade-offs
• Own ad design and copy, landing pages, and signup flows
• Design experimentation plans, including tests, rationale, and scaling or pausing criteria
• Track and analyze performance against traffic, conversion rate, and CPA KPIs
• Capture and communicate learnings to stakeholders regularly
• Own acquisition and retention across channels
• Craft and execute multi-channel marketing strategy, focusing on social and email
• Build marketing campaigns for Company Programs, Lean In Girls, Circles, and Networks
• Own campaigns and always-on marketing efforts end to end
• Identify target personas and define audiences for broad, diverse, global audiences
• Build and run go-to-market plans from concept through launch and post-launch optimization
• Own marketing levers and deliver against initiative KPIs
• Own positioning and messaging for launches including Lean In Connect, Women in the Workplace, and the Career Coach Chatbot
• Partner with Communications on press moments
• Report to the Head of Product and partner with Programs and Content leads

Senior Manager, Digital Marketing

• Own paid acquisition through Google Ads / SEM and scale it efficiently
• Drive blended CAC down through disciplined testing of audiences, creative, landing pages, and bidding
• Own the DTC website and conversion-rate optimization (CRO)
• Own the Amazon channel, including listings, performance, and growth
• Own brand and creative across channels
• Lead future product launches and OTC go-to-market strategy
• Build product sites and brands and establish acquisition playbooks
• Turn spend-test data into a repeatable, scaled acquisition model
• Report on CAC, conversion, and channel ROI
• Help develop Visby Medical’s diagnostic device platform and overall brand

Head of Digital Marketing – E-Commerce

• Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts
• Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness
• Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution
• Manage, mentor, and support members of the digital marketing team, including performance and professional development
• Identify opportunities to strengthen the firm's digital presence and drive continued growth
• Stay current on legal marketing trends, best practices, and emerging technologies

Digital Marketing Manager

• Execute services for Disney’s digital campaigns
• Perform technical implementation, troubleshooting, and QA of online media campaigns
• Act as a main technical resource for the client team
• Collaborate with teams to support client deliverable deadlines
• Own creative quality assurance, including functionality testing and ad trafficking
• Own an area of expertise such as ad servers, technical creative functionality, or HTML
• Create campaigns, including creative uploads and tag generation
• Answer client and team questions and perform tactical tasks with minimal supervision

Temporary Campaign Manager, Digital Ad Operations

• Plan, execute, and optimize full-funnel B2B digital marketing campaigns across Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms
• Develop audience, channel, and full-funnel marketing strategies for awareness, consideration, lead generation, account engagement, remarketing, and eCommerce conversions
• Manage owned digital touchpoints, including commercial websites, campaign landing pages, content publishing, conversion paths, and SEO recommendations
• Drive qualified traffic, lead generation, and conversions through content promotion, webinars, landing pages, forms, and other digital lead-generation initiatives
• Support account-based marketing with commercial marketing, sales, agencies, and external vendors through audience targeting, personalized content, media activation, and reporting
• Support B2B trade-media and channel marketing programs through audience targeting, content syndication, sponsorships, personalized campaigns, and lead-generation activities
• Develop campaign briefs and traffic creative assets; confirm brand, legal, co-marketing, and partner-funding requirements before launch
• Partner with product marketing, sales, eCommerce, creative, web, analytics, agencies, and external vendors on integrated digital marketing campaigns
• Track parameters, pixels, tags, conversion events, and reporting dashboards; oversee budgets, pacing, ROI, lead quality, and optimization initiatives
• Coordinate vendors and marketing partners while staying current on media, privacy, measurement, and digital marketing best practices

Digital Marketing jobs in California

Senior Manager, Digital Marketing

Head of Digital Marketing – E-Commerce

Digital Marketing Manager

Temporary Campaign Manager, Digital Ad Operations

Senior B2B Digital Marketing Specialist