Digital Marketing

• Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com
• Optimize digital customer journeys to improve acquisition, engagement, conversion, and self-service outcomes
• Lead and develop a team of web content professionals, setting priorities and driving execution
• Partner with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to deliver high-impact digital experiences
• Lead conversion-rate optimization and experimentation across website content, navigation, page layouts, calls to action, landing pages and customer journeys
• Leverage analytics, customer insights, and market trends to identify opportunities and measure performance
• Create and monitor KPIs, dashboards, and reports to drive data-based decision-making and business results
• Present recommendations and influence stakeholders at all levels of the organization
• Foster collaboration, innovation, and continuous improvement across teams

Online Marketing Manager

• Review customer calls and information to identify tasks, deliverables, deadlines, and next steps.
• Translate project discussions into clear, actionable tasks and organize them in Airtable.
• Coordinate with different team members to ensure tasks are completed on time.
• Follow up on project progress, identify bottlenecks, and proactively resolve issues.
• Review information and deliverables from different teams to ensure accuracy, completeness, and alignment with project requirements.
• Keep stakeholders updated on project status and communicate important updates to Loryn.
• Support the execution and coordination of digital marketing initiatives.
• Manage and maintain workflows and automations within GoHighLevel.
• Build and optimize GoHighLevel workflows based on business and marketing requirements.
• Support email marketing campaigns and related workflows.
• Work with CRM data and ensure information is organized and accurate.
• Use AI tools such as Claude and ChatGPT to improve productivity, organize information, and support marketing and project coordination tasks.
• Collaborate with team members across marketing, operations, and other functions to keep projects moving.
• Identify opportunities to improve processes, automate repetitive work, and make project coordination more efficient.

Digital Marketing Coordinator

• Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta Ads, Facebook, Instagram and TikTok Ads
• Monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost
• Identify underperforming campaigns and reallocate budgets toward stronger audiences, creatives, geographies and channels
• Plan, build and execute email marketing campaigns across customer lifecycle stages
• Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting
• Track email delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated
• Develop structured WhatsApp messaging journeys using approved WhatsApp Business platforms and CRM automation tools
• Help design and operate automated marketing workflows triggered by registration, KYC completion, deposits, trades, inactivity and withdrawals
• Turn marketing objectives into structured campaigns and own delivery from planning through execution and reporting

Digital Marketing jobs in Mexico

Online Marketing Manager

Digital Marketing Coordinator

Digital Marketing Specialist