Events

• Own registration and attendance growth for PlatformCon, AgenticCon, and all other events
• Build growth loops and long-term relationships with the platform engineering community, practitioners, and leaders
• Own event pages on Luma and end-to-end campaigns that fill them
• Plan campaigns to maximize attendance rates, not just registrations
• Use HubSpot and Luma to build and target audience segments for each event
• Collaborate with design on event pages and with content on copy and assets
• Brief and work with performance marketing and lifecycle managers on paid and email support
• Build repeatable systems and playbooks for consistently filling events
• Propose an event-growth playbook within the first 90 days
• Prove the playbook on live events within 180 days, increasing attendance rates and building reusable city-based audiences
• Report to the Head of Growth

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