General

• Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy into launch planning
• Translate brand strategy, customer insights and launch objectives into Customer Engagement strategies, journeys and activation principles
• Define channel mix, sequencing, cadence and touchpoint roles across customer journeys
• Lead end-to-end customer journey design for innovative assets from pre-launch through post-launch acceleration
• Design integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media and emerging channels
• Explore personalization, dynamic engagement and digital opportunities for patients
• Connect innovative launch requirements with CRM, customer data, content management, digital channels, analytics, performance measurement and AI-enabled capabilities
• Translate launch needs into business requirements and support engagement orchestration and execution
• Co-create locally relevant Customer Engagement models with priority and early-launch markets
• Support markets in translating global engagement strategies into actionable launch plans
• Drive launch readiness through milestones, dependencies and readiness criteria
• Identify execution gaps and coordinate corrective actions across Global and Local teams
• Define Customer Engagement KPIs and measurement approaches
• Optimize engagement using customer and channel signals
• Capture launch learnings and develop reusable Viatris omnichannel capabilities and launch frameworks

Explore Global Omnichannel Innovation & Launch Portfolio Lead at Viatris. Review requirements and application details.

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