Growth Marketing

• Develop and execute scalable sales strategies to acquire new clients, grow revenue, and achieve company targets
• Build upselling and cross-selling strategies to expand existing accounts and grow clients into larger teams
• Own growth strategy and team accountability across new sales, client retention, and account expansion
• Develop profitable sales channels and outbound prospecting systems that generate qualified discovery calls
• Optimize and document sales processes from qualification and discovery through proposals, negotiation, and closing
• Strengthen account management, customer feedback, and engagement to reduce churn and increase upsells
• Set team targets and scorecards, monitor conversion and acquisition costs, and report insights to leadership
• Coach, hire, and develop Sales, BDR, and Account Management teams through clear expectations and ongoing training
• Own HubSpot adoption, pipeline accuracy, activity tracking, and reliable forecasting
• Build industry relationships and represent Valatam at occasional U.S. conferences and networking events
• Lead other growth-related initiatives supporting company goals
• Report to the COO

Growth Manager – Sales, Client Expansion

• Own positioning, messaging, and value proposition across all segments, cities, and countries
• Drive pricing and packaging strategy
• Design go-to-market plans for new offerings and expansions for B2C and B2B
• Translate customer insight into actionable positioning for the commercial organization
• Own the B2B and SMB narrative and roadmap alongside consumer strategy
• Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine
• Define and build AI-native capabilities for segmentation, acquisition, and retention
• Own the full acquisition funnel and manage CAC, conversion, and payback targets with finance
• Define growth metrics and accountability structures
• Set strategic direction for sales and enablement across core markets
• Own the roadmap from field-heavy to digital-first and drive accountability
• Connect marketing, sales, and customer experience
• Own the brand as the company scales
• Drive retention and churn strategy
• Orchestrate onboarding, upsell, advocacy, and referral marketing
• Lead and develop the marketing, brand, and sales organization
• Own planning, budget, and performance management across channels and campaigns
• Report to the COO

VP of Growth

• Build and maintain trusted relationships with assigned Tier 1 clients
• Serve as the main contact for client business and technical needs
• Coordinate internal teams to resolve requests and escalations
• Understand client structures and decision-making processes for solution adoption
• Deliver quarterly KPIs focused on Gross Profit, Margin %, and cross-sell growth
• Collaborate with Customer Success on SaaS opportunities
• Coordinate account setup and configuration with CPaaS Registrations and Platform Operations
• Monitor account health and minimize risk with Revenue Assurance
• Analyze and forecast client traffic to protect and grow revenue
• Provide feedback to improve Qlik and SuperUser tools
• Maintain client engagement and opportunity records in Salesforce
• Represent client perspectives internally to improve customer experience
• Mentor and support team members and new hires

Customer Growth Executive

• Develop and execute growth strategies across digital channels.
• Identify opportunities to improve online visibility, audience growth, and conversion performance.
• Optimise website content and user journeys to improve discoverability and engagement.
• Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
• Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
• Support community growth and engagement across relevant online platforms.
• Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
• Support paid marketing initiatives where relevant and recommend optimisation opportunities.
• Provide insights, reporting, and recommendations directly to senior stakeholders.

Digital Growth Strategist – Freelance

• Own direct-booked revenue through Google Search, Performance Max, and retargeting
• Own and measure the full acquisition path from ad and landing page through booking flow and follow-up
• Define and improve cost per booking, conversion rate, and payback
• Build the inquiry follow-up/CRM layer for visitors who do not book initially
• Identify the highest-value guest segment and build campaigns for it
• Audit end-to-end tracking and produce initial findings and action plan within 30 days
• Set and maintain a cost-per-booking ceiling based on OTA commission data
• Develop a winning ad-and-page combination and provide weekly reporting
• Stabilize Google as a scalable acquisition channel under the cost ceiling
• Document the playbook so a second market can operate without the role holder traveling
• Reconcile conflicting direct-booking data and restore the reporting pipeline
• Work hands-on in ad accounts, page builder, and performance data

Growth Marketing jobs in Colombia

Growth Manager – Sales, Client Expansion

VP of Growth

Customer Growth Executive

Digital Growth Strategist – Freelance

Growth Marketing Lead