Growth Marketing

• Define and lead the enterprise-wide digital acquisition strategy across performance marketing, UX/UI, lead generation, and telesales
• Set and manage multi-channel/vendor media budgets, ensuring alignment with growth and profitability targets
• Influence product and customer experience strategies to maximize resources
• Align cross-functional stakeholders and senior leadership around strategic acquisition initiatives
• Drive innovation in conversion optimization, marketing automation, and data-driven decision-making
• Oversee vendor relationships and ensure consistent performance across external partners
• Foster a high-performance culture within the acquisition team, mentoring senior managers and building future leadership

Director, Digital Acquisition – Growth

• Develop and execute growth strategies across digital channels.
• Identify opportunities to improve online visibility, audience growth, and conversion performance.
• Optimise website content and user journeys to improve discoverability and engagement.
• Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
• Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
• Support community growth and engagement across relevant online platforms.
• Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
• Support paid marketing initiatives where relevant and recommend optimisation opportunities.
• Provide insights, reporting, and recommendations directly to senior stakeholders.

Digital Growth Strategist – Freelance

• Drive top-of-funnel growth for Shift Markets’ prediction-markets and crypto-exchange-infrastructure business
• Serve as a remote prediction-markets industry connector
• Track market developments and build relationships across relevant online communities
• Identify commercial opportunities and strengthen Shift’s credibility within the prediction-markets ecosystem
• Contribute prediction-market insights, commentary, and industry-led content
• Ensure content reflects current market conversations, trends, and developments
• Engage with X, Reddit, newsletters, forums, and other digital channels
• Build and operate AI-enabled workflows for research, competitor monitoring, market intelligence, content ideation, and prospect discovery
• Connect tools and data sources to create repeatable workflows
• Run email nurture campaigns through Klaviyo
• Identify prospects, partners, and commercial opportunities and route them to Sales and Partnerships
• Monitor prediction-market, crypto, trading, competitor, regulatory, and key-opinion-leader activity
• Translate developments into concise briefs and actionable recommendations
• Collaborate with the Content & Social Media Marketer, Sales, and Partnerships teams

Growth Marketing Associate – Prediction Markets

• Manage end-to-end logistics for B2B marketing events, including trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations
• Source, negotiate, and manage vendors, venues, A/V, catering, booth production, swag, event platforms, contracts, and payments
• Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact
• Capture and repurpose event content into downstream marketing assets
• Own marketing budgets across events and campaigns, including forecasting, purchase order tracking, invoice reconciliation, and ROI reporting
• Manage vendor and agency relationships and ensure deliverables are on time, on budget, and on brand
• Maintain project management practices including timelines, briefs, status updates, and stakeholder alignment
• Manage HubSpot workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards
• Maintain CRM data hygiene, including UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy
• Build performance dashboards showing marketing impact on pipeline and revenue
• Analyze campaign and channel performance and provide actionable recommendations
• Use AI tools daily for content drafting, data analysis, creative production, vendor research, reporting, and process automation
• Identify and implement automation opportunities across marketing operations
• Monitor emerging AI-powered martech tools and recommend solutions
• Collaborate with content and design teams to produce landing pages, emails, social content, one-pagers, presentations, and sales enablement materials
• Write creative and content briefs aligned with campaign goals and brand standards
• Coordinate webinar content, blog topics, and industry thought-leadership pieces with subject-matter experts
• Work with Sales to align programs and events with pipeline goals, territory plans, and target account lists
• Partner with Product Marketing to translate product narratives into demand generation campaigns and event messaging
• Provide regular performance updates and strategic recommendations to leadership

Growth Marketing Specialist, B2B

• Design and run structured experiments across cold email, LinkedIn outreach, paid media, events, and thought leadership
• Define hypotheses and kill thresholds for tests before launch, and shut down non-converting initiatives
• Scan for buying signals and convert them into targeted outreach plays
• Own pipeline volume as the primary output of channel activity
• Build and maintain dashboards tracking pipeline from first touch through close
• Report against closed pipeline as the headline metric
• Analyze conversion rates by channel and recommend where to reallocate spend and effort
• Maintain a current generation-to-close conversion figure
• Automate outreach, enrichment, testing, and reporting workflows using AI tooling
• Operate and extend the existing GTM stack, building reusable systems
• Audit current tooling and recommend what to add, replace, or drop
• Recommend channel priorities and sequencing using test evidence
• Feed ICP and buyer-persona learnings from live testing into strategy
• Document plays and share working methods with the wider team
• Partner daily with the founding go-to-market lead, who closes generated pipeline

Growth Marketing jobs in Mexico

Director, Digital Acquisition – Growth

Digital Growth Strategist – Freelance

Growth Marketing Associate – Prediction Markets

Growth Marketing Specialist, B2B

Head of Growth – Climate Tech, Enterprise SaaS