Growth Marketing

• Translate enrollment and growth priorities into integrated marketing plans, campaign calendars, channel strategies, and performance targets
• Develop and manage growth marketing plans across Penn Engineering Online programs
• Monitor market demand, prospective student behavior, competitive activity, enrollment pacing, and marketing performance
• Align marketing activities with program goals and enrollment forecasts
• Support go-to-market planning for new online programs and offerings
• Provide leadership with insights and recommendations based on marketing and enrollment performance
• Coordinate integrated execution across paid media, lifecycle communications, CRM, content, web, SEO/GEO, and acquisition channels
• Manage paid media and demand generation activities, including agency coordination, audience strategy, testing, optimization, pacing, and budget management
• Strengthen lead nurturing, applicant engagement, conversion, and yield with admissions and enrollment teams
• Test audiences, creative, messaging, channels, landing experiences, and communications
• Monitor traffic, inquiries, applications, enrollments, conversion rates, acquisition costs, and marketing return
• Maintain dashboards and reporting on funnel health, campaign performance, enrollment pacing, and marketing efficiency
• Optimize program discovery, landing pages, conversion paths, lead capture, and application handoffs
• Support segmentation, personalization, automation, and testing across CRM and marketing technology platforms
• Identify and test practical applications of artificial intelligence and emerging technologies
• Translate successful experiments and insights into repeatable marketing practices
• Manage, coach, and develop growth marketing staff
• Coordinate internal staff, consultants, agencies, vendors, and cross-functional partners
• Manage agency and vendor relationships, scopes of work, budgets, and deliverables
• Foster a culture of collaboration, experimentation, transparency, continuous improvement, and accountability
• Build modern, scalable growth marketing capabilities for Penn Engineering Online

Director of Growth Marketing

• Deliver double-digit year-over-year growth at one or more key accounts
• Position Nagarro with CXOs as the strategic partner for AI transformation
• Systematically expand the breadth and depth of client engagements
• Achieve revenue targets through structured account planning
• Shape the CXO agenda and work with procurement
• Collaborate within Nagarro to identify and sell expanded offerings
• Establish and maintain a senior-level position for AI in managed accounts with AI for Change advisors and capability leads
• Procure public testimonials and client references about Nagarro's work

Associate Director – Client Growth Partner, BFSI

• Conduct initial calls with potential real estate agents to assess interest and qualifications
• Generate growth opportunities through inbound and outbound lead generation
• Cold-call, text, and email prospective candidates in assigned markets
• Articulate the Crown Homes value proposition and handle objections
• Schedule recruitment pitches for Strategic Growth Managers
• Manage candidate follow-ups and touchpoints throughout the recruitment process
• Serve as the first point of contact for recruitment leads sent from the CEO
• Maintain and update recruitment activity records in the CRM
• Assist with administrative tasks within the Growth department
• Collaborate with Strategic Growth Managers to refine prospecting strategies
• Drive engagement with new and existing leads through strategic follow-up communications
• Support a smooth and efficient recruitment process
• Work closely with the Director of Growth on expansion strategy

Growth Marketing jobs in Pennsylvania

Director of Growth Marketing

Associate Director – Client Growth Partner, BFSI

Strategic Growth Partner