Influencer Marketing

• Develop and execute influencer strategies aligned with brand vision, KPIs, and brand marketing efforts
• Oversee influencer partner outreach, including sourcing, contracts, deliverables, and program management
• Analyse historical and current performance data to optimise influencer program strategy
• Partner with digital and media teams on distribution and amplification strategies
• Engage with influencer content, briefing, and content approval
• Deliver influencer marketing campaigns from brief through execution
• Support audience engagement, measurable results, and wider business goals

Influencer Manager – Fixed-Term Contract

• Own the EMEA B2B influencer marketing strategy across knowledge workers, business decision-makers, and developer audiences
• Build a network of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe
• Develop differentiated creator plans for the UK, France, and Germany
• Source, evaluate, brief, negotiate with, contract, activate, and manage creator relationships
• Design curated creator programmes and high-value experiences including briefings, product access, learning sessions, roundtables, community moments, and co-created formats
• Build an always-on creator portfolio across tutorials, product demonstrations, thought leadership, executive content, social posts, newsletters, podcasts, video, and community formats
• Manage existing influencer and marketing agencies and select, onboard, and manage new specialist agencies
• Develop paid amplification strategies with the media agency, including targeting, usage rights, whitelisting, testing, optimisation, and organic-versus-paid performance reporting
• Partner with Performance Marketing and Growth teams on influencer content that drives measurable performance and business growth
• Operationalise the end-to-end influencer process, including creator discovery, due diligence, brand-safety review, scopes of work, contracting, approvals, disclosure, compliance, content calendars, asset management, localisation, paid rights, and post-campaign learning
• Set programme and campaign goals and build a measurement framework connecting creator activity to audience and business outcomes
• Define and report scorecards covering reach, relevance, engagement quality, content completion, saves, traffic, product education, developer activation, adoption signals, and pipeline influence
• Establish regular reporting and performance reviews with recommendations on creators, formats, platforms, markets, and investments
• Manage budgets, agency scopes, creator fees, usage rights, and production investment
• Collaborate with Product Marketing, Developer Marketing and Relations, Comms, Creative, Legal, Privacy, Brand, Media, regional marketers, and GTM teams
• Bring creator and community insights into OpenAI regarding emerging voices, platform shifts, audience questions, content opportunities, and risks
• Build a trusted European B2B and developer creator network and establish a repeatable influencer marketing growth and education channel

B2B Influencer Marketing Lead

• Collaborate with brand ambassadors and influencers to deliver paid and gifted campaigns across social channels and beyond
• Develop creative briefs and ensure influencer content aligns with key messaging, tone, and brand guidelines
• Build and nurture long-term relationships with influencers and talent management agencies
• Track and measure influencer performance, reporting effectiveness and key learnings
• Conduct regular competitor analysis and trend monitoring to identify high-performing influencers and content formats
• Work with the Social and Influencer Lead and Influencers & Brand Ambassadors Manager to scale Ocado’s talent flywheel approach
• Strengthen existing talent verticals and identify new creators and opportunities
• Collaborate with the in-house creative team, EAT, PR counterparts, and commercial colleagues

Influencer Executive

• Discover and establish relationships with influencers
• Negotiate influencer campaigns and drive website sales
• Build influencer pipelines in the DACH market
• Establish new marketing channels to drive sales and ROI
• Conduct outreach and campaign planning
• Ensure quality content is delivered by talent partners on time
• Drive creator marketing strategy and execution across Instagram, YouTube, TikTok and Podcasts
• Own budgets and work toward ambitious revenue targets
• Support other growth initiatives when necessary
• Track progress and results and use data to optimise strategy
• Develop and implement a results-driven influencer marketing strategy
• Identify and onboard influencers with proven sales performance
• Set KPIs focused on sales conversion rates, customer acquisition costs and ROI
• Build and maintain influencer relationships
• Negotiate contracts, payment terms and commission structures
• Review influencer performance and adjust strategies
• Monitor and report campaign performance, revenue and ROI
• Use data-driven insights to improve campaign effectiveness
• Stay current with influencer marketing trends, tools and best practices

Influencer Marketing Manager – DACH

• Own accountability for Wild's performance and influencer marketing strategy and budget across all markets and channels
• Own blended CAC, performance ROAS, payback and overall contribution as business-level KPIs
• Lead and develop the three teams beneath the role; set ambition, hire, coach Leads and integrate the function
• Steer paid media strategy across Meta, TikTok, Google, YouTube and emerging channels
• Maintain standards for account structure, testing rigour and platform excellence
• Own senior commercial relationships with platform partners
• Steer influencer strategy end-to-end, including creator and agency relationships, commercial deals and external representation
• Build a world-class creative operating model for performance and scale high-performing content
• Steer affiliates and partnerships strategy across markets
• Champion an AI-first operating model across paid, influencer, affiliates and creative
• Own the roadmap for incrementality testing, attribution and reporting
• Connect acquisition decisions to LTV, retention, brand equity and unit economics
• Act as a senior voice in the marketing leadership team and deputise for the CMO when needed

Influencer Marketing jobs in United Kingdom

Influencer Manager – Fixed-Term Contract

B2B Influencer Marketing Lead

Influencer Executive

Influencer Marketing Manager – DACH

Head of Performance – Influencer Marketing