Marketing

• Serve as day-to-day relationship lead for Connecticut sponsorship partners, including UConn Athletics, UConn Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and other regional properties
• Manage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes
• Ensure sponsorship benefits are delivered accurately and fully utilized
• Develop and execute annual activation plans for Connecticut sponsorships
• Manage event logistics and on-site execution for sponsorship programs
• Ensure partnership assets are activated according to contractual agreements
• Partner with brand and growth marketing, community markets, regional leadership, and communications to maximize sponsorship value
• Facilitate internal planning meetings and stakeholder engagement related to Connecticut partnerships
• Coordinate agency, vendor, and partner resources supporting sponsorship activation
• Lead day-to-day management of the UConn relationship
• Coordinate naming rights implementation across signage, communications, launch planning, experiences, and asset utilization
• Act as primary liaison with UConn Athletics and university stakeholders
• Support long-term activation planning for the Gampel Pavilion partnership
• Track sponsorship performance against established KPIs
• Maintain sponsorship scorecards, asset utilization reports, activation recaps, and budget tracking
• Provide recommendations to improve activation effectiveness and partner value
• Support renewal evaluations and annual business reviews
• Monitor the Connecticut sponsorship landscape and identify emerging opportunities
• Maintain relationships with community, sports, education, and business organizations throughout Connecticut
• Provide market insights and recommendations regarding future sponsorship opportunities

Sponsorship Marketing Lead

• Respond to telephone, email, and website inquiries from prospective residential and small to mid-size commercial natural gas customers
• Resolve natural gas installation inquiries and route them to the responsible party
• Guide and educate customers about the gas conversion process and benefits of natural gas
• Provide excellent customer service and represent the Company on every interaction
• Use Salesforce, mapping systems, and customer billing systems to qualify and assist customers
• Provide appropriate contact information for follow-up
• Support proactive action plans to reach consensus on customer issues
• Handle inquiries related to natural gas conversions, new construction, load additions, and main extension projects
• Answer questions about availability, benefits, applications, pricing options, and installation procedures
• Establish rapport with prospective and current customers
• Enter leads into Salesforce accurately
• Route leads and inquiries to the appropriate sales representative
• Explain refundable deposits and Contribution in Aid of Construction processes
• Promote current marketing campaigns
• Ask probing questions to achieve first-call resolution
• Handle compliance-related calls involving gas heating equipment
• De-escalate customer complaints and frustrations
• Anticipate situations and take or recommend appropriate action
• Provide Marketing with lead-source information and campaign feedback
• Collaborate within the team and across the organization
• Contribute to special projects
• Adhere to the team schedule for phone coverage

Marketing Intake Coordinator – Customer Thermal Solutions

• Support Marketing Director in executing integrated marketing strategies and campaigns to drive revenue growth
• Coordinate and implement multi-channel marketing campaigns and content marketing programs to generate leads and support sales efforts
• Work with centralized centers of excellence to ensure smooth execution of assigned marketing activities
• Gather and organize input from Product, Research, and Sales teams to inform campaign messaging and tactics
• Collaborate with marketing team members to develop and distribute campaign content
• Strategize clear, concise marketing messages and content across channels and formats
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities
• Track and report marketing performance using established metrics and analytics
• Share findings and suggest improvements to enhance campaign impact
• Support demand generation activities by communicating key messages and campaign details to the Sales organization
• Build working relationships with Sales teams and regional leaders
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness

Marketing jobs in Connecticut

Sponsorship Marketing Lead

Marketing Intake Coordinator – Customer Thermal Solutions

Senior Marketing Specialist