Marketing Operations

• Own HubSpot configuration, properties, lists, user permissions, data hygiene, and marketing integrations
• Monitor sender reputation, SPF, DKIM, DMARC, and list hygiene, and resolve deliverability issues
• Maintain subscription types, consent workflows, and opt-out handling in line with applicable regulations
• Build nurture, lifecycle, customer communication, and sales sequence templates in HubSpot
• Build emails, forms, workflows, and landing page components and perform QA
• Build dashboards and reports and maintain clean, consistent campaign and attribution data
• Maintain campaign build templates, intake processes, and QA checklists
• Implement automation and AI-assisted workflows to reduce manual campaign, operational, and reporting work
• Collaborate with Product Marketing, Growth, Content, and Sales to translate campaign requirements into reliable builds, automation, and reporting

Marketing Operations Manager

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Marketing Operations Lead

• Serve as an operational cornerstone within the Marketing organization
• Design, implement, and optimize marketing processes and workflows
• Collaborate with stakeholders to identify operational challenges and implement scalable solutions
• Develop process frameworks, templates, and best practices
• Develop and maintain reporting on process effectiveness, platform adoption, workflow efficiency, and operational performance
• Analyze trends and make recommendations to improve productivity, collaboration, and marketing operations
• Administer and govern marketing collaboration platforms, including Wrike, Confluence Wiki, and Microsoft SharePoint
• Configure and maintain workflows, templates, dashboards, and operational structures
• Identify efficiency improvements through platform enhancements, automation, and adoption initiatives
• Contribute to onboarding, training, and enablement programs
• Drive user adoption, create educational resources, and share best practices
• Assess platform proficiency and develop a network of subject-matter experts

Manager, Marketing Operations

• Serve as hands-on technical owner of the marketing technology stack, including Marketo and connected tools
• Configure, maintain, optimise, evaluate, and recommend marketing technology tools
• Own lead lifecycle, scoring, nurture architecture, and operational campaigns
• Govern programs, identify leaks and underperformance, redesign logic, and build modular, cloneable programs
• Independently troubleshoot sync failures, routing errors, field mapping, and webinar/event integrations
• Maintain email segmentation, personalisation, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflict controls
• Own UTM tracking standards, campaign and channel taxonomy, attribution tooling, and data accuracy for campaign reporting
• Maintain data integrity through hygiene, deduplication, normalisation, enrichment, and purging
• Set and maintain standards and documentation for processes, systems, programs, tools, and workflows
• Partner with Demand Gen, Events, and Sales to translate goals into system execution and manage intake/prioritisation
• Direct the external execution agency and set specifications, standards, and quality expectations
• Mentor the team as it grows
• Drive AI-powered automation for scoring, segmentation, QA, and repetitive tasks with governance